Responsibilities
- Develop and implement sales strategies to achieve revenue targets.
- Plan and execute marketing campaigns to promote dine-in offers.
- Utilise digital marketing, social media, and traditional channels to enhance brand awareness.
- Create the compelling and high-quality content for various channels.
- Ensure consistency in messaging across all platforms.
- Manage digital marketing initiatives and social media advertising.
- Analyze digital performance metrics and optimize campaigns for maximum impact.
- Implement loyalty programs and promotions to enhance customer satisfaction.
- Ensure alignment between marketing efforts, menu promotions, and content creation.
- Conduct regular competitor analysis to identify market trends and opportunities.
- Adjust strategies based on market dynamics and customer preferences.
- Plan and execute events to drive footfall and create memorable dining experiences.
- Collaborate with internal teams and external partners for successful event execution.
- Develop and manage the sales and marketing budget.
- Monitor expenditures and ensure cost-effective campaigns.
Requirements
- Bachelor’s degree in Marketing or Restaurant Management.
- Proven experience as a Sales and Marketing Manager in F&B/hospitality industry.
- Strong understanding of Singapore market trends and customer preferences.
- Exceptional communication and interpersonal skills.
- Strategic thinking and planning.
- Creativity in marketing campaigns.
- Strong leadership and team management.
- Analytical skills for market research and data analysis.
- Results-driven with a focus on achieving revenue targets.
- Proficient in content creation and digital marketing strategies.
