Responsibilities
1.Salesforce Marketing Cloud, Interaction Studio, Data Cloud and Service Cloud Development
- Custom Development: Leverage extensive engineering experience to develop and maintain custom solutions within Salesforce Service Cloud and Marketing Cloud, ensuring seamless functionality and optimization.
- Feature Implementation: Use Salesforce tools (e.g., Journey Builder, Email Studio, Automation Studio, Interaction Studio, Datorama, Einstien, ) to design customer journeys, hyper-personalized experiences with automated workflows and data intelligence
- Service Cloud Integration: Facilitate the integration of Marketing Cloud with Service Cloud, allowing customer data to flow smoothly between platforms and ensuring a unified view of the customer experience.
2. Advanced Coding and Customization
- Lightning Web Components: Create responsive, user-friendly UI components using Lightning Web Components to enhance user interfaces and improve functionality across platforms and use data from backend to integrate apps.
- AMPscript and SQL for Marketing Cloud: Use advance AMPscript to personalize communications and SQL for querying data within Marketing Cloud, optimizing for audience targeting and report generation.
3. CI/CD and Best Practice Implementation
- Code Reviews and Best Practices: Conduct code reviews and apply Salesforce best practices, optimizing performance, reliability, and scalability.
- Exprience of handling complex platform teams that previously worked on CI CD tools and processes.
4. System Architecture and Technical Project Leadership
- System Design and Architecture: Design scalable system architectures that align with business requirements, integrating various Salesforce components and third-party systems where needed.
- Mentoring and Team Development: Mentor junior engineers, helping them develop skills in Salesforce development, integration practices, and project management.
5. Collaboration and Communication
- Cross-Functional Collaboration: Collaborate with cross-functional teams, including marketing, sales, and customer support, to align development efforts with organizational objectives.
- Stakeholder Engagement: Communicate effectively with stakeholders to gather requirements, provide updates, and ensure project alignment with business goals.
- Vendor Management: Work closely with vendor teams to ensure resolution of platform issues and implementation of features within platform
- This combination of technical and leadership activities supports the development and integration of custom Salesforce solutions, emphasizing collaboration, best practices, and mentorship to drive team success.
Requirements
- Relevant degree - Technical degree related to Computing, Engineering, or Math
- 6+ years of exprience working with Salesforce Marketing Cloud, Interaction Studio, Data Cloud and Service Cloud Development working with major accounts or clients.
- 4+ years of Continuous Integration/Continuous Deployment (CI/CD): Implement CI/CD processes within the Salesforce environment, setting up automation for testing, validation, and deployment.
- 4+ years of exprience of designing architecture and strategy for atleast 5 or more clients.
- Project Leadership: Lead technical projects, including gathering requirements, consulting on technical strategy, designing solutions, managing timelines, and tracking deliverables.
- Have working knowledge of handling data privacy with PII
- Working experience of handling multiple vendors and having worked with major clients with data size more than 1M contacts.
- Experience setting up Salesforce Environment
- Technical, Funcational and business analysis experience to be able to talk to clients on requirements, consult on best practices and develop required features on the platform.
- Exprience of building custom code modules and custom dashboards for clients like retail, social media tha handle real time data.
It will be an added advantage if you have the following Salesforce certifications:
- Salesforce Email Specialist
- Salesforce Administrator
- Salesforce marketing Associate
- Salesforce Copado DevOps
- Salesforce AI Associate
