- Collaborate with internal and external stakeholders to provide input and ensure program and projects address key business needs and goals
- Work with cross functional teams in retail to ensure smooth implementation and integration of loyalty initiatives across all customer journeys and touch points
- Develop loyalty and partnership marketing and communication plans that aligns with our portfolio of assets, customer segments and deliver on business goals
- Utilize market research, data and customer insights to identify opportunities for customer engagement, segmentation, and personalized experiences
- Design and execute customer engagement plans to drive incremental value, engagement and acquisition
- Establish key partnerships to broaden, strengthen and strategically positions the loyalty program
- Liaise and negotiate with all required platform or technology partners
- Conduct UAT and other required tests with vendors for new program releases
- Conduct necessary training for product users internally e.g concierge managers, marketing teams etc
Joy Yeow Zhi Qian
(CEI Registration No:R2096261)
Recruit Express Pte Ltd (EA Licence No: 99C4599)
