Summary
Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. Inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best work. Come and do the best and most exciting work of your career at Apple. This role will join the Product PR team and report into SEA Head of Corporate Communications and PR, to help create and implement PR initiatives for Apple's Mac business with an emphasis on social-first campaigns. We are looking for candidates that possess strong PR and communications skills, along with a consistent track record driving PR results across consumer technology and/or consumer lifestyle. Ideal profiles are passionate about cultivating new relationships with media and creators, and skilled at developing unique narratives and storylines that resonate with online audiences.
Description
The successful candidate will bring energy, ideas and an appetite to drive fresh and relevant storytelling. The world’s most creative, exciting and innovative work is created with Mac and our ecosystem. This role will influence how Mac brings new levels of innovation to creative industries, film, television and music production; how it enables scientific discoveries or enables medical advancements and how its versatility creates new ways of working in business, learning in the classroom, and enabling creativity in households and studios.
- This role will work in partnership with agency teams across the region to create strategies and deliver campaigns that increase awareness and understanding of products and their software.
- The successful candidate will work collaboratively with a variety of other teams and functions to create and deliver the activity that increases awareness and understanding. This may include other product PR managers, including Apple Intelligence and operating systems, SEA product PR Managers across iPhone, iPad, Apple Watch, education and health, Product Marketing and Marcom teams.
- This role will help find new relationships amongst the talent and communities that use our products to deliver the world’s most exciting work, and will be tasked with leading our efforts in finding new media and social platforms through which we can tell those stories.
- This role will involve travel up to 30%.
Minimum Qualifications
- BS/BA or equivalent experience preferred
- 8+ years experience in public relations, influencer relations or PR agency in Southeast Asia
- Excellent written and verbal communications skills
Preferred Qualifications
- Effectively builds formal and informal relationship networks inside and outside the organisation.
- Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences
- Analyses complex, high quantity, and sometimes contradictory information to effectively solve problems
- Understands internal and external stakeholder requirements, expectations, and needs.
- Understanding of PC market an advantage
- Experience in media relations and developing a network of media contacts in creative, tech, design and cultural platforms
- Successfully delivered creative PR campaigns that have created meaningful impact
- Self-motivated, possess a positive team-player attitude and passionate about consumer technology. Self-starter who is dedicated and demonstrates creative and critical thinking abilities
- Able to work with ambiguity and on complex topics across multiple jurisdictions
- Able to influence and gain alignment from others in sensitive situations—without damage to the relationship
