Summary
Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. Inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best work. Come and do the best and most exciting work of your career at Apple. This role will join the Product PR team and report into SEA Senior PR Manager, to help create and implement PR initiatives for Apple's iPhone and Apple Intelligence business with an emphasis on social-first campaigns. We are looking for candidates that possess strong PR and communications skills, along with a consistent track record driving PR results across consumer technology and consumer lifestyle. Ideal profiles are passionate about cultivating new relationships with media and creators, and skilled at developing unique narratives and storylines that resonate with online audiences.
Description
The successful candidate will bring energy, ideas and an appetite to bring fresh storytelling ideas to fruition. This person will be responsible for iPhone as a camera for the world’s most innovative photographers, as a mobile edit suite film makers using software like iMovie, for social content creators on TikTok and Instagram, or for citizen journalists in urban centres. They will have more than an ear to the ground: they will be immersed in an iPhone-enabled culture of photographers, producers, content creators, influencers and media to support all Southeast Asia markets while directly managing Singapore and Malaysia. This person will also be responsible for proactive and reactive communications for Apple’s Artificial Intelligence and Machine Learning (AI/ML) work, which includes Siri, new Apple Intelligence features across all Apple products and services, and other projects.
- This role will work in partnership with the senior manager to create strategies and deliver campaigns that increase awareness and understanding of products and their software across Southeast Asia.
- The successful candidate will work collaboratively with a variety of other teams and functions to create and deliver the activity that increases awareness and understanding. This may include other product PR managers covering iPad, Mac and Services, country product PR teams in Thailand, Vietnam and Indonesia, Product Marketing and Marcom teams.
- You will help us find new relationships amongst the talent and communities that use our products to deliver the world’s most exciting work, and will be tasked with leading our efforts in finding new media and social platforms through which we can tell those stories.
- This role will involve travel up to 30%.
Minimum Qualifications
- BS/BA or equivalent experience preferred
- 8+ years experience in public relations, influencer relations or PR agency in Southeast Asia.
Preferred Qualifications
- Effectively builds formal and informal relationship networks inside and outside the organisation.
- Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences.
- Analyses complex, high quantity, and sometimes contradictory information to effectively solve problems.
- Understands internal and external stakeholder requirements, expectations, and needs.
- Understanding of smartphone market an advantage.
- Experience in media relations and developing a network of media contacts in creative, tech, photography, artificial intelligence, design and cultural platforms
- Successfully delivered creative PR campaigns that have created meaningful impact
- Self-motivated, possess a positive team-player attitude and passionate about consumer technology. Self-starter who is dedicated and demonstrates creative and critical thinking abilities
- Able to work with ambiguity and on complex topics across multiple jurisdictions
- Able to influence and gain alignment from others in sensitive situations—without damage to the relationship.
- Excellent written and verbal communications skills.
