Unleash the Roar! (UTR!), is the national football project that aims to uplift the Singapore football ecosystem while inspiring and uniting the nation. It is co-led by Sport Singapore (SportSG) and the Football Association of Singapore (FAS).
You will be part of the growing UTR! team that will help implement plans for football development, high performance pathways and industry development to make football a viable career option. You will play a pivotal role in executing UTR!’s internal and external communications and engagement strategies. You will help plan, execute and monitor communication strategies (both traditional and digital), ensuring proactive and consistent messaging to enhance UTR!’s reputation and nurture positive stakeholder relations.
Reporting to the Team Lead of UTR! Communications & Engagement, you will be responsible for the following:
Strategic Communications:
- Conceptualise omni-channel, omni-platform UTR! communications and engagement plans and calendars
- Coordinate and align communication and engagement efforts across the Singapore football ecosystem
- Identify key stakeholders for engagement and potential collaboration
- Conduct regular environmental scans and stakeholder feedback sessions to get accurate ground sentiment
- Commission qualitative and/or quantitative research to monitor perception shifts and recommend adjustments to strategies accordingly
Content Management:
- Oversee and maintain UTR!’s social media accounts, ensuring a strong and relevant presence in the football community
- Develop community management strategies to better engage and interact with UTR!’s online community
- Provide oversight of the development and implementation of strategies and provide regular updates on the effectiveness of these campaigns
- Supervise and work closely with the content management team to produce a diverse range of content across UTR!’s platforms
Team Management:
- Manage team members’ performance and facilitate their learning and development to achieve the desired performance expectations and career growth
- Establish strong collaborative relationships with other teams to create alignment and synergy
Requirements:
- We are looking for highly motivated individuals who positive, team-oriented attitude, value integrity, teamwork and take pride in going the extra mile to provide excellent service to stakeholders and the community. Preferably, this individual is a firm believer / advocate for sport and active lifestyle him/herself. Knowledge and understanding in Singapore’s local sporting system, especially football is a plus
- Bachelor’s degree or above in Communications, PR, Marketing, Business Management, Sport Management or equivalent
- 10-15 years of hands-on communications & engagement experience, preferably in both public and private sectors. With at least 3-5 years of relevant experience in leadership-oriented role
- Culturally sensitive and open to diverse views
- Project management and vendor management skills required to lead project/initiative design and implementation
- Ability to manage risk and ambiguity, define scope, and manage multiple priorities and internal/external stakeholders’ expectations to meet objectives
- A leader who’s willing to roll sleeves up and get the team across the line
- Past experiences in setting up new departments or organizations will be an advantage
- Strong communication, crisis management, interpersonal and stakeholder management skills, with the ability to engage stakeholders across all levels
- Proven ability to establish rapport and collaborate effectively
- Detail-oriented and results-driven
- Effective team leadership skills
We regret that only shortlisted candidates will be notified.
