DUTIES & RESPONSIBILITIES:
- Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
- Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
- Conducts an analysis of the effectiveness of marketing campaigns
- Interviews, hires, and trains marketing staff members
- Establishes marketing goals based on past performance and market forecasts
- Oversees current offerings and comes up with initiatives for new products or services
- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
- Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
- Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
- Works within the department budget to develop cost-effective marketing plans for each product or service
- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
- Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
- Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
- Plays an active role in improving the development of customer database
- Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
- Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
- Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed
QUALIFICATIONS:
- Bachelor's Degree in Marketing, Business, or related field
- Expert on media channels, client relationships
- Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
- Excellent leadership, people management, and detail-orientated
- Well-versed in marketing budgeting and organisation
- Copywriting skills
- Computer-literate - Microsoft Office, Mac, and Windows OS
- Multi-tasking skills
