This internship will involve tasks overlapping both Asia Pacific Local Market and Travel Retail.
Opportunities & Exposure
- Launch Preparation & Strategy
- Coordinate with the Marketing Managers and help prepare launch marketing presentations, booklets, assortment analysis and product orders.
- Identify and adapt the international launch packages to APAC (retail-tainment ideas, local productions, translations, visuals etc.).
- Help to prepare 360 launch platforms sent out 2 months prior to launch.
- Business & Competition Analysis
- Carry out post-launch reports and ad-hoc business analysis with recommendations.
- Keep competitors’ initiatives under scrutiny and provide follow-up on competitors’ launches and interesting innovations to ensure the Marketing team members have the latest market information
- Marketing Operations & Administrative
- Reporting: Weekly newsletters to send out to all regions, weekly & monthly newsletters to HQ
- Preparation of launch collaterals (including items like video loops & translations)
- Logistics (including but not exhaustive): Dispatch of HQ and local produced collaterals, product samples to different markets
