Job Responsibles:
1. Responsible for advertising placements for the company's financial APP
2. Manage advertising on leading platforms such as Baidu and UC, analyze target audiences, and develop corresponding ad strategies;
3. Create creative images, videos, and copy tailored to users, and regularly evaluate the effectiveness of ad materials;
4. Monitor and analyze account data, continuously optimize costs, and take responsibility for ROI;
5. Analyze competitors' market advertising strategies, stay informed about industry trends and traffic patterns.
Job Requirements:
1. At least Diploma in Marketing or higher education
2. 2-3 years of working experience in placing advertisements on Google, Facebook, YouTube, or TikTok;
3. Fast learner with a proactive work attitude and a high sense of responsibility;
4. Strong skills in data monitoring and analysis;
5. Proficient in English, Chinese/Mandarin to liaise with internal or external stakeholders
