Reporting to the Director of Marketing, the Social Media Assistant Manager is a proactive ideator and self-starter who will play a key role in leading the future of luxury hospitality. As the Social Media Assistant Marketing Manager, you will stay on top of the latest social media trends and viral content, with a strong personal following and a talent for creating engaging, shareable content in a B2C environment. You should have a deep understanding of how social media platforms and their algorithms work, and the ability to tailor content for maximum visibility and impact. In this role, you will be responsible for proposing and executing social marketing strategies to drive revenue growth and support the hotel’s ongoing efforts to deliver exceptional guest service and financial profitability.
Responsibilities:
- Social Media Strategy & Execution: Develop and implement effective social media strategies that drive traffic, increase brand awareness, and convert followers into loyal customers.
- Content & Campaign Management: Own the end-to-end process of organic social media campaigns, including strategy development, content creation, publishing, testing, and reporting across key platforms such as Instagram, Facebook, TikTok, LinkedIn, and Little Red Book.
- Cross-Functional Collaboration: Partner with internal teams to develop strategic content calendars and
- campaigns that align with Mondrian Singapore’s brand tone and objectives.
- Brand Understanding & Content Creation: Deeply understand the profile and interests of Mondrian Singapore Duxton’s guests, crafting engaging content that speaks to their preferences, while remaining consistent with the brand’s voice.
- Paid Media Campaigns: Plan, create, and execute paid social media campaigns to drive conversions, generate leads, and increase bookings.
- Visual Content Creation: Capture high-quality photos and videos of on-property experiences, and produce engaging content (such as reels and stories) to highlight the unique aspects of Mondrian Singapore.
- Community Engagement: Build and nurture relationships with followers by engaging with them through thoughtful, impactful community management across all platforms.
- Performance Tracking & Reporting: Regularly monitor and report on the performance of social media efforts, leveraging analytics to optimize strategies and measure ROI
Requirements:
- Minimum of 2 years of experience in social media and content management, ideally within the hospitality or entertainment industries
- In-depth knowledge of social media best practices, trends, and algorithms across platforms such as TikTok, Instagram, LinkedIn, Facebook, and Little Red Book
- Excellent written and verbal communication skills, with proficiency in copywriting, editing, and proofreading
- Strong skills in shooting photography and video, with a basic understanding of lighting and professional shooting practices
- Experience with photo and video editing tools (e.g., Canva, CapCut, Adobe Creative Suite) to design visually compelling content optimized for different social media platforms
- Exceptional accuracy and meticulous attention to detail in all aspects of content creation, management, and execution
- Solid understanding of social media tools, advertising platforms, and analytics tools to track performance and adjust strategies as needed
- Highly organized, with the ability to prioritize and manage multiple projects and campaigns simultaneously in a fast-paced, deadline-driven environment
- Strong critical thinking and creative problem-solving abilities, with a keen eye for design and content that resonates with diverse audiences
- A team player who can work effectively with both internal and external partners to meet shared goals and deliver results on time
