The Customer Voice & Insights Manager plays a critical role in championing the customer perspective.
This role is responsible for gathering, analysing, and interpreting data to provide actionable insights into customer behaviors, needs, and preferences.
The ideal candidate must have a strong background in data analysis and interpretation, customer research, and experience working with cross-functional teams to drive customer-centric decision-making and culture.
Insights from this role will enhance customer experiences at sales and service delivery touchpoints, inform product development, and support targeted marketing strategies.
The individual will be part of the Singtel's Enterprise Marketing & Innovations team.
Make an Impact by:
Customer Data Research & Analysis
- Uphold the governance & integrity of the Customer Experience practice ensuring consistency, quality, and alignment with Singtel’s values and customer expectation.
- Manage research partners to deliver customer experience (CE) research for the Enterprise Segment, ensuring accuracy, quality and timeliness of insights derived from unfiltered, genuine customer voices.
- Monitor and analyse key metrics such as Net Promoter Score (NPS) & Overall Experience (OE) scores to provide insightful analysis and identify areas of improvements.
- Drive targeted NPS and OE related to sales and delivery services.
- Drive, lead and engage relevant stakeholders to establish improvement actions, both at strategic and operational levels. Incorporate feedback loops to regularly review metrics and follow-ups on improvement actions.
- Drive annual CE target-setting exercise. Continuously improve the target setting framework to ensure it stays relevant to the transforming business structure and model to drive and ensure a sustained customer-centricity mindset across the organization.
- Lead quarterly review sessions with senior management to present customer experience insights and improvement action plans in tight partnership with appointed agency partner.
- Implement rigorous data governance protocols to maintain the quality and security of customer data.
- Support market intelligence and insights research initiatives to deeply understand customer needs, behaviours, and preferences by collecting, analysing, and synthesizing customer data across various touchpoints.
Continuous Improvement
- Conduct periodic review of existing research programme (e.g. questionnaires, survey methodologies, etc.) to ensure it stays up to date with industry best practices and implement necessary improvements.
- Drive any tender or RFQ exercises, where relevant, according to Singtel’s procurement guidelines to select the most suitable research partners.
Skills for Success:
- Degree in Business or Arts & Social Science
- Minimum 5-7 years of relevant experience, preferably in ICT or customer experience market research industry
- Strong analytical skills and ability to draw insights from research and translate to action planning for improvement leveraging deep experience in data interpretation and research methodologies
- Ability to manage complex and competing priorities, conflict management and resolution skills required
- Experience in managing cross-functional project
- Abilities to engage at senior management level and yet able to move the working levels
- Proficiency in tools like Excel, SQL, and data visualization platforms (e.g., Tableau, Power BI).
- Good to have experience in synthesising insights from various data sources, including customer feedback, usage data, CRM, and third-party research.
- Good to have experience in translating data into actionable recommendations to improve customer experience, enable sales pursuits and guide product roadmap development & innovation
- Good to be familiar with Medallia dashboard
- Good to be Certified Customer Experience Professional (CCXP)
