Experience: 10+ years
Role: Software and Applications Developer
Skills:
Mark-up Languages : HTML, HTML5, CSS, CSS3
Script Languages : Java Script, jQuery
Database : MySQL, Oracle
CRM Tools :Adobe Campaign Classic/Standard, Eloqua, Oracle Sales Cloud,
Events Tools: ERS (Event Registration System), Certain EMS
Content Management Tools: Universal Content Management (UCM) - Stellent
Reporting Tools : MS-Excel
Web Design Tools: Adobe Dreamweaver CSS
Photo Editing Software :Adobe Photoshop
Operating Systems :Windows
Key Responsibilities:
- Excellent knowledge of Adobe Marketing Cloud and its architecture.
- Should have knowledge of Enterprise Marketing Management across multiple channels of Communication (EMAIL, MAIL, SMS, PUSH etc)
- Should extensive knowledge of Adobe Campaign at architecture level and to do customization
- Should have knowledge of integrating Adobe Campaign with Adobe Analytics, Adobe Experience Manager etc and other components of Adobe Marketing Cloud.
- Excellent knowledge of Adobe Campaign Administration, Configurations and User Management
- Works closely with DATA Management Team and good knowledge in DATA Governance, DATA Assimilation.
- Should have knowledge of Landing Pages, Forms architecture for development of secure web application development and deployment process.
- Should have knowledge on Adobe Components Deployment options, Both on-premise and Cloud.
- Should have knowledge of Adobe Campaign Deployment options and Migration strategy.
- Should have knowledge of integration Third party applications/software with Adobe Campaign
- Work with Project teams/Tech Lead/Developers in defining application architectures and implementation to ensure adherence to business requirements, technology standards, best practices, business strategies
- Translate requirements into detailed solutions for the new platform
- Lead technical design sessions; architect and document technical solutions that are aligned to project objectives
- Develop technical and conceptual design in support of the overall application design with respect to Adobe Marketing Cloud
- Defines integrations between the Adobe Marketing Cloud Products (Adobe Analytics, Adobe Audience Manager, Adobe Target and Dynamic Tag Management)
- Designing a solution architecture and to identify the components and Templates for Campaign Management - Segmentation Workflows, Technical Workflows and Delivery Workflows.
- Marketing Experience with sound digital marketing management experience
- Banking retail campaign experience is preferred.
- Creating data import workflow to pull data from SFTP/NAS/ drive, GRD (hive) and data export workflow to push the data into SFTP/NAS drive.
- Implemented Email/SMS/Push/Direct mail channel for automated campaign.
- Developing e-mail templates using HTML, HTML5, CSS, CSS3, JavaScript and jQuery
- Creating Campaign Workflow and creating E-mail pages compatible in different languages for Oracle Product Campaigns in Email Execution Tool
- Providing information related to software bugs and defects by collecting, analyzing, and summarizing development &service issues
- Managing testing which include iteration test planning, test cases, test scripts, regression testing, raising and retesting bugs, ensuring that organizational and quality standards are met
- Monitoring project progress as per scheduled deadlines for various tasks and taking necessary steps to ensure completion within time and effort parameters
- Providing Training to User/Client after successful completion of adobe campaign implementation.
- Revising, editing or changing the existing web pages to keep the web portal up to date
- Designing, developing & implementing the workflow program, presentation and managing various phases of interface development based on technical specification
- Extending high technical support on servers &ensuring high customer satisfaction levels through prompt redress of problems
- Communicating with internal/external clients to determine specific requirements and expectations; managing client expectations as an indicator of quality
- Mapping client's requirements and providing them the best IT solutions involving evaluation of options, definition of scope of project, and finalization of project requirements
- Administering and leading team members; allocating resources among team members and guiding team members during the project, till final delivery
