- Analyzing a variety of data-centric resources to develop multi-faceted insights into consumers' media consumption and audience development that fuels decision-making and guides the development of a coherent and effective media plan.
- Applying extensive platform expertise spanning publishers, mobile, social, native, entertainment (etc) to map consumer experience journeys and identify high impact moments for brands to connect through media-fuelled creativity.
- Crafting stories based on how consumers are interacting with their devices and other technology to reveal how brands can better connect with their consumers
- Translating top-down global strategies to consider regional nuances, as well as defining bottoms-up approaches and playbooks that influence global go-to-market.
- Partnering with relationship leads, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals.
- Supporting the performance manager with media planning outputs, ensuring they align with strategic recommendations and represent consistently high standards
- Actively engaging with the Singapore strategy community, forming initiatives to develop, products, IP, skills and knowledge.
- Supporting recruitment activities within strategy aligned to the business plan.
Job Requirements:
- 6-8 years of relevant agency and strategic experience, of which at least 4 years should be in media and communications strategy – brand-side experience will also be considered.
- Exposure to a variety of industry verticals with depth and breadth of expertise in one or two categories.
- A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools to uncover the data and insights that drive strategic communications planning and implementation.
- A connections strategist with working knowledge of cross-channel POE media, who is adept at innovative channel selection and role definition to create the synergy between conceptual ideas, segmentation models and the possibilities of execution.
- Creative problem-solving skills, both on a conceptual level in defining the tension and strategic vision, and a practical level in shaping scopes, plans and operations.
- An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change.
- Bachelor's degree or equivalent
