Key Responsibilities:
1. Market Research and Analysis:
- Conduct in-depth market research to identify target markets, competitors, and industry trends
- Analyze market data to identify opportunities and challenges.
- Monitor the performance of marketing campaigns and adjust strategies as needed.
2. Brand Management:
- Develop and implement effective brand strategies to enhance brand awareness and reputation.
- Create and maintain brand guidelines and ensure consistency in all marketing materials.
- Manage brand partnerships and collaborations.
3. Product Marketing:
- Develop comprehensive marketing plans for new and existing products.
- Create compelling product launch campaigns, including marketing materials, presentations, and sales collateral.
- Manage product positioning and messaging.
4. Digital Marketing:
- Manage and optimize the company's website and social media channels.
- Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and content marketing.
- Utilize digital analytics tools to track campaign performance and make data-driven decisions.
5. Sales and Business Development:
- Support the sales team by providing marketing materials and tools.
- Identify and develop new business opportunities.
- Collaborate with sales representatives to create effective sales presentations.
6. Event Planning and Management:
- Organize and execute marketing events, such as trade shows, conferences, and webinars.
- Manage event logistics, including budgeting, vendor selection, and attendee management.
7. Customer Relationship Management:
- Build and maintain strong relationships with customers, including healthcare professionals and distributors.
- Provide excellent customer service and address customer inquiries promptly.
Required Skills and Qualifications:
• Diploma in Marketing, Business Administration, or a related field
• Understanding of the medical aesthetic industry preferred
• Excellent communication and interpersonal skills
• Proficiency in digital marketing tools and techniques
• Strong analytical and problem-solving skills
• Creative thinking and ability to develop innovative marketing strategies
• Strong organizational and time management skills
• Ability to work independently and as part of a team
