Responsibilities:
- Manage and grow the brand’s presence on Instagram, Facebook, and Xiao Hong Shu, focusing on corporate services promotion.
- Create and execute bilingual (Chinese and English) marketing strategies tailored to target audiences on each platform.
- Design professional marketing brochures and promotional materials in both Chinese and English, ensuring consistency with the corporate branding.
- Develop engaging content, including posts, stories, and videos, to drive brand awareness and client engagement.
- Analyze campaign performance across platforms and provide insights to improve results.
- Stay updated with trends in social media and digital marketing relevant to corporate services.
Requirements:
- Proficiency in graphic design software (e.g., Canva, Adobe Creative Suite) and experience in bilingual content creation.
- Strong understanding of audience behavior and platform-specific strategies for Instagram, Facebook, and Xiao Hong Shu.
- Excellent written and verbal communication skills in both Chinese and English.
- Prior experience in marketing corporate services is preferred.
- Analytical mindset to evaluate campaign effectiveness and propose improvements.
