Company Description
Two of a Kind is Singapore's pioneering independent direct-to-consumer contact lens brand, focused on providing high-quality, affordable products to revolutionize the industry. The company aims to simplify and personalize eye health experiences, making it more enjoyable for customers to try and use their products. Starting in 2018, the brand's dedication to innovation led to partnerships with like-minded companies to develop exceptional contact lenses and introduce eco-friendly practices through Project 2x2, a unique recycling initiative.
Role Description
This is a full-time on-site role for a Marketing Manager at Two of a Kind in Singapore. The Marketing Manager will be responsible for developing and executing marketing strategies, managing campaigns, analyzing market trends, and overseeing brand positioning. Additionally, the Marketing Manager will collaborate with cross-functional teams to drive brand awareness and customer engagement.
Qualifications
- Experienced in managing direct to consumer brand
- Experience managing marketing campaigns across multipe countries
- Marketing Strategy, Campaign Management, and Market Analysis skills
- Brand Positioning and Brand Management experience
- Digital Marketing and Social Media Marketing skills
- Strong analytical and problem-solving abilities
- Excellent communication and interpersonal skills
- Ability to work in a collaborative team environment
- Prior experience in the eyewear or healthcare industry is a plus
- Bachelor's degree in Marketing, Business Administration, or related field
