- Position : Marketing Assistant Manager – Up to $5,800 - Ubi
- Location : Ubi
- Working hours : 5 Days Work Week – Monday to Friday: 9.00AM to 6.00PM
- Salary (commensurate with experience) : Up to $5,800 + Performance Bonus + 14 Days Annual Leave
- Duration : Perm
- Industry : Hair Care Industry
Responsibilities:
- Develop strategies for maximizing brand visibility, recognition and engagement during trade shows and/or for overall branding
- Conceptualize, plan, and execute engaging events aligned with the brand's image and goals
- Develop and implement effective public relations launch strategies for new products, services, or initiatives while evaluating the success through post-event analysis
- Cultivate media relationships to secure coverage and manage press releases. Build and maintain relationships with journalists, bloggers, and influencers
- Craft clear and compelling copy for various mediums, including social media, blog posts, and newsletters
- Act as a spokesperson for the brand and facilitate media interviews when necessary. Act swiftly to manage and mitigate potential public relations crises
- Develop and implement a robust CRM loyalty program to enhance customer retention and engagement. Analyze customer data to tailor loyalty initiatives for maximum impact
- Devise and execute digital marketing campaigns while extablishing partnerships to generate leads for hair services & trade events to drive sales
- Optimize promotional activities to increase footfall and customer satisfaction
- Utilize SEO, social media, and other digital channels to drive online engagement
- Any other ad-hoc duties as assigned.
Requirements:
- Minimum Degree in Marketing, Business or related field
- Minimum 5 years of related work experience in FMCG or beauty industry
- Proven experience in marketing roles, with a strong background in trade and retail marketing, branding, lead generation & CRM
- Bilingual in English and Mandarin to liaise with Chinese clients who can converse in Mandarin only
Email to: [email protected]
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***We do not charge our candidates any referral fee nor bind them with any contract.***
Jeslyn Tan
Associate Consulting Director (APAC)
Reg no.: R21101247 | EA No: 13C6684
Thank you for your interest in this position. Our shortlisting period is 3 working days. Only shortlisted candidates will be contacted for further consideration.
If you do not receive communication from us within this timeframe, it's likely that your application has not been shortlisted by our client. In such cases, we recommend that you continue your job search to maximize your opportunities. We wish you all the best and should we have any suitable roles that match your experiences/ qualifications/ preferences, we will reach out to you.
