JOB DESCRIPTIONS:
- Responsible to strategize, plan and execute digital marketing strategy plan and communications to achieve company goals and targets
- Responsible to develop content and artwork for social media and online platforms
- Photography and videography skills will be advantageous
- Conceptualised copywriting for campaigns for social media platforms (Mainly on Facebook, Instagram, TikTok Live, 小红书, etc)
- Conceptualise and set up lead generation platform through different marketing channels
- Conduct market research on competitors marketing campaign, brand positioning and awareness
- Exceptional planning, organizational, and time management skills, with the ability to multi-task in a fast-paced environment.
- Evaluate the effectiveness of marketing channels and activities
- Staying updated on social media trends in relation to Gold and Jewellery, while responding quickly by applying the trends (where possible) in content creation.
- Maintaining company's websites and managing online enquiries
- Proficiency in CapCut, premier pro and photoshop or other video and photo editing tools.
- Work closely with the marketing team by providing relevant social content to enhance marketing campaigns.
- Excellent understanding of the social media landscape, metrics, user behavior, and influencers.
- Developing good interdepartmental relationships to achieve efficiency and positive outcomes.
JOB REQUIREMENTS:
- Diploma/Degree in Digital Marketing or the equivalent with at least 1-2 years of relevant experience in a similar capacity would be preferred
- Excellent command of English and Mandarin, with strong writing and verbal communication skills for posting content in both languages.
- Ability to speak/write in Malay will be a big advantage.
- Knowledge in WooCommerce & Shopify will be a big plus.
- Proficiency in Adobe creative software (e.g. Photoshop etc.) is required
- Possess strong understanding and knowledge of Facebook Ads optimization and a/b testing, Instagram and other social media platforms advertising strategy
- Good understanding of social media trends, digital marketing concepts and strategies
- Good verbal and written communication skills
- Any other marketing duties as assigned
