An account manager's responsibilities include:
- Building relationships
Developing and maintaining strong relationships with clients and ensuring their needs are met
- Sales
Achieving sales targets, identifying sales potential, and acquiring new clients
- Customer support
Providing excellent customer support, addressing client queries, and addressing after-sales concerns
- Negotiation
Negotiating contract terms to achieve both client satisfaction and company profitability
- Project management
Leading project management activities and ensuring the account team takes the necessary actions
- Communication
Having excellent written and oral communication skills, and being comfortable presenting to senior-level executives
- Product knowledge
Learning, maintaining, and growing product knowledge, and keeping up to date on competitors' products, pricing, and offerings
- Reporting
Preparing reports for management
Account managers are a common role in both the sales and advertising industries. The day-to-day expectations may vary by industry, but the basic expectations are the same.
