Digital Marketing Specialist
- Research advertising trends
- Research competitors’ pricing and products
- Decide on appropriate placement of ads
- Determine what content will reach customers
- Develop projects to create content including designing
- Publish digital marketing content online e.g FB, TikTok, Instagram
- Implement email marketing campaigns
- Measure digital traffic
- Monitor social media and Google Analytics
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to stakeholders
- Scale campaigns to maximize ROI
- Monitor project status and budget
- Conduct market research to inform campaigns
- Brainstorm and implement experiments and conversion tests
