We are looking for someone with a passion for data and marketing technology, with experience in marketing automation tool such as Salesforce Marketing Cloud or Eloqua.
Description
We are looking for someone with a passion for data and marketing technology, with experience in marketing automation tool such as Salesforce Marketing Cloud or Eloqua. Experience working with large, complex data flows is a plus.
You will be responsible for the implementation, execution, and optimization of highly personalised automated marketing campaigns and programs using our suite of marketing technology platforms.
This role requires someone who is a team player, possessing technical knowledge and hands-on experience with marketing automation platforms. The candidate must be a self-starter and problem-solver, able to learn and adapt quickly in a fast-moving working environment.
Key Responsibilities:
- Implement and manage complex marketing automation campaigns in marketing automation tools, including customer journeys, segmentation, automation rules, and triggers.
- Work with agency partner to develop and execute targeted and personalized campaigns that align with marketing objectives, drive engagement and conversion.
- Collaborate with business units to develop strategies, plan, and execute tactics across customer digital touchpoints.
- Plan, manage, execute and optimize tactical and nurture campaigns to drive sales and leads on digital channels using marketing automation tools
- Continuously monitor and analyze platform performance across the marketing technology stack provide insights and recommendations for optimization and improvement.
- Stay up-to-date with the latest marketing automation trends, best practices, and technologies to ensure our campaigns remain competitive and effective.
- Develop and maintain documentation, including process flows, campaign briefs, and technical specifications.
- Work with acquisition team to conduct testing and optimization for segmentation activities to improve performance
Key Requirements:
- Bachelor’s Degree in IT/Business or equivalent
- at least 8 years of relevant working experience in data engineering or equivalent and marketing platform, working experience with marketing automation tools such as Salesforce Marketing Cloud or Eloqua and Google Analytics, possessing relevant certifications is a plus
- Experience with customer data platforms and marketing data is a plus
- Experience working with Asana, JIRA, MS Office, Visio, Lucid Charts and/or project management tools
- Excellent stakeholder management skills by providing clear communicating priorities, objectives/goals and deliverables
- Some knowledge and experience in data query and integration concepts such as SQL, Javascript, APIs and SFTP
- Understanding of analytical tools like Google Analytics, GTM and Customer Identity & Access Management is a plus
- Ability to work with cross functional teams to identify use cases to be implemented for platforms
- Self-starter, independent, motivated and result-oriented team player
- Detail oriented to ensure data and content compliance
- Strong in communications with the ability to engage with internal and external stakeholders
- Self-motivated operator who can work comfortably as an individual contributor and comfortable with navigating through the organisation to get things done.
- Strong in analytics and able to make decisions leveraging data. Strong negotiation skills. Creative with high emotional intelligence. An innovative collaborator. Most importantly, you must be savvy and love tech, and love to sell your ideas to everyone.
