Duties and Responsibilities:
- To support & execute the annual Go-To-Market strategy for the assigned portfolio of products, based on segmentation principles, pricing strategy and other marketing concepts where applicable.
- To create and execute the marketing plans to drive growth of sales, market share and profits that is in line with the annual sales targets.
- To conduct consumer insight researches to support the brand development strategies.
- To identify growth opportunities and develop plans to gain market share in the identified segments.
- To foster and maintain strong relationship with Key Opinion Leaders.
- To support the launch new products where applicable.
- To support and monitor the utilization of marketing A&P effectively.
- To collaborate and coordinate with sales, supply chain and regulatory teams to ensure execution of marketing plan and gaining maximum Return of Investment on marketing investment.
- To provide bi-weekly reports on:portfolio sales trends and performance
tracking of execution plans
- To support the sales team through joint-calls in the field for at least 2 days/ month (once bi-weekly).
- To perform any other duties as assigned by your superior and management.
Minimum Requirements:
- Diploma/Degree qualified with a background in Business, Marketing, Digital Marketing, Life Sciences or Pharmacy.
- The candidate must have at least 2 years’ experience in product management & brand marketing in the FMCG / Pharmaceutical Consumer healthcare industry.
- Digital Marketing knowledge or experience will be a pre-requisite.
- Computer literate - proficient in Microsoft Excel & Power Point.
- Knowledge in design software such as Adobe Photoshop/Illustrator will be a strong advantage.
Gu Jiashun | Registration No: R24120442
BGC Group Pte Ltd | EA No: 05C3053
