Role:
Digital Marketing Executive (Skin Care / Wellness)
- Singapore Based (Pasir Panjang)
- 5 Days work per week (9am to 6pm)
- Salary Range: $3000 to $3600
- Degree in Marketing, Communications, Languages or other related fields + Possesses knowledge in skin care and health and wellness products preferred
- Career Progression Opportunities
Responsibilities:
- Oversees brand integrity, messaging, and strategy alignment across all stages in the marketing funnel and marketing campaigns.
- Brainstorm and manage overall digital marketing strategy to drive lead acquisition and increase online presence.
- Measure and report on the performance of digital marketing campaigns and assess against ROI goals.
- Liaise with digital media and identify opportunities for media coverage fit for the brands.
- Copywrite in English language and trans create (mainly Chinese language to English language) for content in different formats, tones and channels; work with relevant functions for assets suitable for content.
- Consistently conduct knowledge research, brainstorm for new ideas and track trending topics to develop interesting content.
- Work with internal stakeholders to optimize content and copy for advertisement considering keywords, business objectives and budget.
- Collaborate with internal stakeholders to develop product positioning and marketing direction for products; contribute to product naming.
- Manage corporate social media accounts such as Instagram, Facebook, TikTok, You tube, etc., including content development, posting, building following, community nurturing, social listening/ monitoring and responding to feedback, enquiries and comments, to increase brand awareness, engage customers, and gather insights.
- Update marketing materials, maintain content asset database and communicate regularly with regional marketing teams.
- Collaborate with marketing and product teams internal stakeholders to and contribute to product positioning and marketing direction for products.
- Assist in other marketing events and activities, when required.
#SCR-vicky-wee
✅ Wee Yuan Huan
✅ Reg No: R21100383
✅ The Supreme HR Advisory Pte Ltd
✅ EA No: 14C7279
