We’re looking for a Senior Marketing Automation Engineer to drive and maintain various Martech API integrations. You’ll be part of the global Revenue Systems team (also managing Salesforce, ABM, and other sales and marketing tooling) and will play a critical role in elevating our Martech stack, especially by driving adoption of modern AI tools to improve effectiveness. You’re a resourceful, creative go-getter who is eager to help shape the next phase of Airwallex’s growth.
Responsibilities:
- Design, develop, and maintain robust API integrations that connect various platforms with our marketing automation tool to ensure seamless data flow and functionality.
- Collaborate with cross-functional teams to understand business needs and translate them into technical requirements.
- Ensure the accuracy, consistency, and security of data across integrated platforms.
- Monitor the performance of integrations, identify potential issues, and troubleshoot problems to ensure uninterrupted operation of marketing automation processes.
- Ensure that all integrations and data handling processes comply with relevant data protection regulations and internal security policies.
- Stay updated on new API features, best practices, and emerging technologies in marketing automation. Propose and implement enhancements to improve system efficiency and effectiveness, including prudent uses of AI technology.
What you bring:
- 5+ years of experience working with Marketing Automation tools (at least 2+ years of Marketo experience) and CRM systems (e.g. Salesforce). Familiarity with tools similar to Workato or Zapier is a plus.
- A track record of building reliable API integrations between different platforms, combined with a strong understanding of data flows and technical limitations between platforms.
- A good understanding of different Marketing tools and platforms, and how they contribute to the Martech stack and Marketing’s effectiveness.
- Strong analytical skills, a data driven orientation, and uncompromising attention to detail.
- Solid communication and collaboration skills, both internally and externally.
- An ability to navigate ambiguity and remain adaptable. An entrepreneurial mindset and a willingness to get your hands dirty.
- Adobe Marketo Engage certification and basic SQL skills are good to have.
