• Spearhead social media strategy, developing rich and quality campaigns to ensure that the social calendars are aligned with business objectives
• Conceptualise and drive campaigns to profile the hospital, its initiatives and professions
• Develop and execute staff engagement plans to improve engagement and strengthen organisation culture
• Providing communications counsel and support to departments, including branding and editorial oversight for collaterals
• Develop and manage crisis communications, and participate in emergency preparedness exercises
