We are looking for a media analyst to join our client’s Communications Measurement team to analyze the impact of our comms work across traditional press as well as social media and our owned channels in APAC. The analyst will be required to have fluent knowledge of Japanese as well as English. Additionally, they should have solid numeric and quantitative analysis skills.
The analyst will be responsible for monitoring news cycles, providing qualitative analyses as well as quantitative data insights for the organization’s most pressing issues. Additionally, this role will sit at the heart of the global effort to quantify the impact of the work of its communications team for all reactive as well as proactive activity, establish strategic KPIs and identify leanings from evaluating media activity. The team measure the impact of the media coverage in all platforms. It’s hard to capture media impact in data terms but this team helps to measure what is happening around the world and the discussion on the organisation as a brand.
Overall, you will play a key role in analyzing the true impact of major news stories about the company. In turn, you’ll be feeding into important strategic decisions by the global Communications and Public Affairs leadership team.
This role is ideal for someone who has experience in a journalistic and/or communications career, in academic research, at a think tank, or after working for a media agency, media analysis firm, or media measurement platform. By analyzing media activity, you will gain a thorough understanding of how to define the impact of proactive and reactive media cycles at a very large scale around the world. This knowledge will be the ideal basis for a further career in the communications team or in some of the world’s largest organizations in the public eye.
RESPONSIBILITIES
- Read, analyze, and summarize media coverage of important issues
- Inform the wider team on news cycles and policy issues domestically and internationally, and put them into their local context
- Create reports with media insights (including visualization) to assess the impact of different news cycles and inform future strategy
- Support the communications team in developing meaningful success metrics for its campaigns and initiatives across traditional (news) media outlets as well as owned, paid-for and earned social media activity
MINIMUM QUALIFICATIONS
- 2+ years of experience in a media analysis, research, journalistic, communications or related role, or working for a media agency, media analysis firm, a media measurement platform or think tank
- Fluent in English and Japanese
- Familiarity with the media market in APAC
- Experience owning multiple deliverables and working in a deadline driven environment
- Experience in handling data sets and visualizing data a plus
- Experience drafting messaging materials; writing news summaries is a plus
- Bachelor’s degree in communications, Journalism, Public Relations, Broadcast, Political Science, Marketing, Economics, Statistics or related field
We regret to inform that only shortlisted candidates will be notified.
Job Reference: R22104900 Chloe Zheng Qimei
Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544
