About Us:
We are a leading global company with a strong presence in Southeast Asia. Our international marketing team is seeking an experienced and skilled Marketing Specialist to join our team and contribute to the growth of our business in Vietnam.
Job Summary:
The Marketing Manager will develop and execute comprehensive marketing plans in Vietnam, conducting market research and collaborating with creative teams to create effective marketing materials. The role involves managing digital marketing channels, planning events, analyzing campaign results, and working closely with sales teams to support sales goals. Key responsibilities include staying up-to-date on industry trends, best practices, and new technologies to continuously improve marketing efforts.
Responsibilities:
- Develop and execute comprehensive marketing plans and campaigns that meet business objectives and target audience needs in Vietnam
- Conduct market research and analysis to stay up-to-date on industry trends, competitor activity, and customer insights in both markets
- Collaborate with creative teams to develop marketing materials, including advertising, social media content, and event collateral that resonates with local audiences
- Manage and optimize digital marketing channels, including email, social media, influencers, and search engine marketing, to reach and engage with target audiences in Vietnam
- Plan and execute events, webinars, and trade shows to build brand awareness and generate leads in Vietnam
- Analyze campaign results, identify areas for improvement, and make data-driven decisions to optimize future campaigns
- Work closely with sales teams to ensure alignment and support of sales goals in Vietnam
- Stay up-to-date on industry trends, best practices, and new technologies to continuously improve marketing efforts
Minimum Qualifications:
- Bachelor’s degree in marketing or related field
- 6+ years of experience in marketing, preferably in a similar industry
- Proven track record of success in developing and executing marketing campaigns in multiple markets
- Strong understanding of digital marketing channels and tactics
- Excellent analytical and problem-solving skills
- Ability to work independently and collaboratively as part of a team
- Strong communication and presentation skills
- Fluency in English (written and spoken) and Vietnamese language skills
Preferred Qualifications:
- Experience with marketing automation platforms and CRM systems
- Certification in digital marketing or related field
- Experience working in a fast-paced, dynamic environment
We regret to inform that only shortlisted candidates will be notified /contacted.
EA Reg No: R24125692, Larissa Lim
Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544
