COMPANY DESCRIPTION
NTUC Health Co-operative Limited (NTUC Health) is an NTUC social enterprise that provides a comprehensive and integrated suite of quality and affordable health and eldercare services to meet the growing needs of families and their dependents. Building on close to three decades of experience and expertise, NTUC Health is among the largest providers of active ageing, senior day care, nursing home, and home personal care services in Singapore. We also serve vulnerable seniors in selected areas in Singapore through Community Case Management Services (CCMS), CREST mental health support, and a sheltered senior group home. In addition, we run a family medicine clinic.
Our purpose is to achieve health for life'; enabling healthy and fulfilling years by being a trusted partner of seniors and their families in our community.
For more information, please visit https://ntuchealth.sg or follow us on Facebook, Instagram, and LinkedIn
RESPONSIBILITIES
We are seeking a passionate and proactive Corporate Communications & Branding Associate who is driven by the desire to make a positive impact. The ideal candidate will have a strong background in marketing and communications, with experience in digital marketing, PR, and brand management. This role will involve account managing several business or corporate function units, ensuring cohesive and effective marketing and communication strategies to meet business objectives.
- Brand Management:
- Develop and implement brand strategies to enhance the visibility and reputation of our services.
- Ensure brand consistency across all marketing materials and communications.
- Marketing:
- Plan and execute marketing campaigns to promote our services and initiatives.
- Utilise both digital and offline marketing tools and techniques to reach and engage our target audience.
- Analyse marketing performance metrics to optimise campaigns and strategies.
- Public Relations:
- Engage media through proactive media pitches and facilitate press interviews, ensuring key messages are consistently communicated
- Communications:
- Craft compelling content for various channels, including social media, newsletters, and the company website.
- Coordinate internal communications to ensure alignment and awareness of marketing activities.
- Handle inquiries from stakeholders, providing timely and accurate information.
- Account Management:
- Serve as the primary contact for assigned business units
- Provide advice and recommendations to accounts, supporting them to meet their business objectives
- Collaborate with cross-functional teams to understand business needs and develop tailored marketing solutions.
- Manage marketing budgets and ensure cost-effective use of resources.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in marketing, branding, digital marketing, PR, and communications.
- Proven track record of developing and executing successful marketing campaigns.
- Understanding of digital marketing tools and analytics.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Passion for community care and a desire to make a difference.
Skills and Attributes:
- Proactive and self-motivated with strong initiative.
- Creative thinker with the ability to generate innovative ideas.
- Strong interpersonal skills and the ability to build relationships with diverse stakeholders.
- Detail-oriented with strong organisational and project management skills.
- Adaptability and willingness to learn and grow within the role.
