We are seeking a highly motivated TCM Brand Manager with experienced in TCM industry or culture to join our team. As a Brand Manager, you will play a critical role in the success of our company by developing and executing effective marketing strategies that build brand awareness and drive sales. This is a unique opportunity to work with a dynamic and growing organization, and we are looking for someone who is passionate about their work and is committed to delivering results.
TCM Brand Manager Responsibilities & Duties
- Develop and execute marketing plans and programs that effectively communicate the company's brand positioning and value proposition.
- Conduct market research and analysis to stay abreast of market trends and consumer behavior.
- Manage the development and execution of advertising, promotions, and other marketing initiatives.
- Partner with cross-functional teams, such as product development, sales, and customer service, to ensure brand consistency across all company touchpoints.
- Monitor and analyze brand performance and make recommendations for improvement.
- Manage budgets and allocate resources effectively.
Brand Manager Qualifications & Skills
- Master's degree in Marketing, Business Administration, or related field
- 5-7 years of experience in brand management or related role
- Proven track record of building and managing successful brands
- Strong analytical and problem-solving skills
- Excellent verbal and written communication skills
- Ability to work under pressure and meet tight deadlines
- Creative thinking and the ability to generate innovative ideas
- Experience with digital marketing and social media platforms
- Proficiency in marketing analytics tools and software
- Strong project management skills
- Experience working in a fast-paced, dynamic environment
- Ability to work collaboratively with cross-functional teams
- Bachelor's degree in marketing, business, or a related field.
- 5+ years of experience in brand management, with a proven track record of success.
- Excellent communication, interpersonal, and leadership skills.
- Strong analytical and problem-solving skills.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Experience with market research and consumer insights.
