Marketing Manager duties and responsibilities
Marketing Managers take the lead in their company’s marketing and advertising divisions, overseeing the success of various marketing initiatives. Some of their typical duties and responsibilities may include:
- Developing marketing strategies for advertising new products
- Organizing promotional events and coordinating day-of deliveries and staffing
- Leading and training teams of Marketing Associates
- Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
- Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
- Identifying potential new markets and creating a plan to enter those markets
- Partnering with product development and buying teams to estimate product demand
- Brainstorming fresh advertising ideas with senior management
- · Must be able to work night shift and split shift
- · Must be able to work extra hours or weekend if needed
