COMPANY DESCRIPTION
Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.
Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.
RESPONSIBILITIES
- This position is for Institute of Innovation & Entrepreneurship (IIE).
- Corporate Communications, Stakeholder Engagement, and Reporting
- Develop and implement comprehensive communication strategies, including crisis communication plans, to effectively support organizational goals.
- Oversee the creation of high-quality communication materials, ensuring consistency in tone, messaging, and branding across all platforms.
- Serve as the primary liaison for key stakeholders, managing responses and fostering strong relationships with internal divisions and external entities, including government agencies.
- Collaborate with the Office of Corporate Communications and Marketing (OCCM) on public relations and branding initiatives to amplify organizational visibility.
- Contribute to corporate reporting, ensuring timely and accurate communication of key updates to internal and external stakeholders.
- Media Engagement and Management
- Craft compelling press releases, media kits, and other essential materials to effectively engage the media.
- Identify and pitch newsworthy stories, securing prominent media coverage in relevant publications.
- Manage media inquiries promptly, coordinate interviews, and maintain an up-to-date media relations database.
- Cultivate and strengthen relationships with media outlets and journalists to enhance organizational outreach.
- Monitor and analyze media coverage, providing insights and recommendations for improved engagement.
- Evaluate and manage PR services and oversee strategic media content placements.
- Develop and execute foreign media hosting and engagement plans to build international visibility.
- Marketing Team Coordination
- Coordinate with the marketing team to align communication and marketing initiatives with organizational goals.
- Facilitate collaboration across the team to ensure seamless execution of marketing campaigns and projects.
- Act as the primary point of contact between the marketing team and other departments, ensuring alignment and efficient communication.
- Monitor the progress of marketing initiatives, providing support and guidance to meet deadlines and achieve objectives.
- Promote synergy between marketing efforts and corporate communications strategies for a cohesive external presence.
- Strategic Planning and Implementation
- Collaborate with leadership to co-create and execute strategic communications and marketing plans that align with the organization's mission and objectives.
- Identify and recommend optimal media and marketing platforms to maximize reach and engagement.
- Plan and manage publicity and marketing timelines and budgets, ensuring effective delivery of campaigns within resource constraints.
- Budget and Resource Management
- Oversee communication and marketing budgets, ensuring cost-effectiveness and alignment with financial objectives.
- Optimize resource utilization to enhance the impact and efficiency of communication and marketing initiatives.
- University degree in Communications, Marketing, Journalism or related fields.
- 5 to 8 years' experience in media relations, brand management and strategic communications planning.
- Excellent project management and organizational skills.
- Demonstrable experience with building effective media campaigns.
- Proficient in digital communication tools and social media platforms.
- Effective communication, writing, presentation and stakeholder management skills.
- Detail-oriented and team-oriented with a strong desire to be successful.
- Able to think creatively and problem-solve in high pressure situations.
- Analytical thinker with strong conceptual and research skills.
- Strong work ethic as well as a dedicated and positive attitude.
- A keen sense of ownership and accountability and act with a sense of urgency to meet tight deadlines
- Think beyond own area of responsibility examining linkages and interactions between different parts of a system.
- Humble, authentic, value hard work, has high standards and outcome driven.
- Strong knowledge of budget, grant administration and financial management principles.
- Up to date with industry trends in the innovation and entrepreneurship eco-system.
- Prior experience working in a PR agency, startup, or knowledge in innovation and entrepreneurship will be viewed favorably.
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Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.
Please note that your application will be sent to and reviewed by the direct employer - Singapore Management University
