Job Duties:
Performance Marketing & Optimisation
- Manage always-on digital campaigns (paid & organic channels) for leads generation.
- Work closely with the strategic marketing and other teams to develop and execute integrated digital marketing campaigns.
- Working closely together with brand marketing team to develop digital comms and assets.
- Manage and work with media agencies and digital agencies to plan, develop and execute digital campaigns for branding and acquisitions purposes.
- Regular performance monitoring & optimisation using various digital analytics/tracking tools, identifying insights and opportunities to further improve lead generation and/or improve the digital experience for consumers.
- Support in developing the standard operating procedures and policies for managing digital media platforms.
Martech
- Managing Dashboards/Reporting for Digital Analytics for wider team for regular review
- Managing monthly SEO/ASO and CRO activities together with webmaster for company's digital properties.
- Working with content/customer experience teams to further enhance SEO/ASO and CRO activities
- Working together with webmaster to execute and optimise website journey (CRO & Personalisation) to drive lead generation or other objectives for digital properties.
- Developing and working together with CRM team to execute lead nurture journeys for prospects and existing customers.
- Working together with lead management, CRM and IT teams to develop/improve lead management, marketing automation and integrations.
- Reviewing and Implementation of Ad/Mar Tech tools when necessary to work with 1st Party customer/big data; working with Data management platforms, optimization tools for media buying and content to enhance content and media planning strategy
- Serve as back up on managing CMS when required.
Job Requirements:
- Minimum 2 Years post qualification industry experience in Marketing or Agency, with deep experience in digital marketing, marketing communication, content management, and brand strategy
- Marketing tools Martech/ Adtech
- Deep familiarity with key digital media platforms and best practices
- Working knowledge of Google AdWords, Webmasters, Optimize, Multi-channel attribution, Web Analytics, SEO/ASO and SEM, remarketing, retargeting, programmatic media buying and social media advertising tools – Facebook, Instagram, LinkedIn, YouTube, Twitter.
- Strong analytical background with good knowledge of leads generation campaign and systems. Understand performance/direct response marketing, test design, and integrated concepts.
- Experienced in social and web analytics, advertising technologies, and platforms such as Google Analytics, Facebook Ads and other social advertising platforms
- Strong knowledge in SEO, SEM, Social Media, Content Marketing, Google Analytics
Interested applicants please send your resume in MS Words format to [email protected] and attn it to Tan Joanna (R1104661).
Short listed candidates will be notified
www.ambition.com.sg
EA Registration Number: R1104661
Data provided is for recruitment purposes only
