Assistant Director (10-month contract)

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• This position is for Office of Admissions and Financial Assistance.
• Content Creation & Communications
  
  • Lead the creation and editing of high-quality undergraduate marketing materials, including web content, collaterals, social media posts and email campaigns, to position SMU as a University of Choice.
  • Collaborate with the Office of Corporate Communications and Marketing (OCCM) on digital marketing campaigns to increase mindshare amongst the Pre-University target audience.
  • Collaborate with marketing agencies and external vendors on key marketing projects, including managing agency briefings and pitches, as well as agency liaison.
• Local Outreach
  • Manage undergraduate recruitment efforts through local outreach for parents, educators and prospective students, such as signature events, learning journeys, campus visits, and so on.
• International Outreach
  • Manage undergraduate recruitment through international outreach efforts, to engage with prospective students and educators at international high schools across the region, both through in-person travel as well as virtual events.
• Stakeholder Relationship Management
  • Maintain and cultivate relationships with internal departments, external partners, and prospective students, ensuring consistent and effective communication across all channels
  • Contribute to corporate reporting, ensuring timely and accurate communication of key updates to internal and external stakeholders.

• Degree with at least 10 years of experience in marketing and communications.
• Proven track record in writing, content creation, and communications, particularly in a marketing or outreach context; experience in higher education marketing is a plus.
• Outstanding writing, editing and proofreading skills with a keen eye for detail and the ability to adapt tone and style for different audiences.
• Strong interest in social media marketing and digital marketing, with an understanding of both English-language and Chinese-language social media platforms (Instagram, TikTok, XiaoHongShu, WeChat, etc).
• Excellent project management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced environment.
• Effective communication and interpersonal skills, with experience working collaboratively in teams and engaging with a wide range of stakeholders.
• Strong customer service mindset with the ability to respond to different types of personalities.
• Knowledge of and interest in SMU will be an advantage.
• Willingness to travel, and proficiency in Mandarin, will be an advantage.

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Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.