Position: Marketing Manager
Salary: $4.5K - $5.5K (Negotiable)
Working Hours: 5 days (8.30am – 6.00pm)
Working Location: Changi
Note: May need to work on weekends for quarterly ad-hoc events
Job Description
• Responsible for full spectrum of marketing plan and strategies including brand positioning, communication strategies, digital and ecommerce, advertising and consumer promotion initiatives
• Set the overall direction for marketing department; set KPIs, analyse ROIs, develop budget plan, monitor and control expenses and create annual marketing calendar to be reviewed monthly and quarterly
• Work closely with management, business development, retail sales, and corporate sales to identify marketplace opportunities, customer needs and customer satisfaction levels
• Conduct strategic research and analysis to support brand goals, increase customer conversions and generate qualified leads including: market, consumer, competitor, distribution, pricing and promotion analysis
• Develop and maintain company’s corporate branding and ensure that marketing and branding directions are aligned across all business and operational levels
• Partner with in-house creative team and external agencies to develop brand assets and marketing collaterals including print/tv/radio adverts, press releases, brochures, posters, edms, social media, web pages in alignment with brand guidelines
• Develop and maintain strategic relationships with the media, advertising/PR agencies, influencers and perform effective media buys
• Responsible for organising events such as new product launches and promotions, roadshows, workshops
• Responsible for copywriting of articles, marketing materials, product information, press releases etc.
• Mentor, lead and support the marketing team to complete marketing projects from planning to execution. Work with other departments to ensure a coordinated approach to campaigns.
• Perform administrative duties as required
Requirements:
• Degree in Mass Communications/Marketing/Business Administration
• Minimum 5 years of working experience in Sales and Marketing with experience in a manager role
• Experience in the retail industry and consumer-products is an advantage
• Proficient in Microsoft Office
• Knowledge of Digital Marketing and SEO/SEM/Google Analytics is an advantage
✅The Supreme HR Advisory Pte Ltd EA No: 14C7279
✅SAMUEL SIAW Reg No: R24124745
