The Digital Marketing Manager for the cleaning industry is responsible for developing and executing digital marketing strategies to enhance the company's online presence, generate leads for cleaning services or products, and attract top talent. This role involves managing digital campaigns, optimizing online content, and leveraging recruitment-focused marketing to build a strong employer brand and attract qualified candidates.
Job Scopes
- Develop and execute digital marketing campaigns across multiple platforms to drive brand awareness and customer engagement.
- Create engaging and relevant content for social media, websites, and other digital platforms.
- Manage the company's social media channels to build a strong online presence and foster customer relationships.
- Monitor and analyse websites traffic and campaign performance using analytics tools to improve effectiveness.
- Prepare performance reports with actionable insights for continuous optimization of marketing strategies.
- Ensure all marketing materials and activities comply with advertising standards and MOM regulations.
- Collaborate with internal teams to align marketing initiatives with company goals and objectives.
Requirements
- Diploma or degree in Marketing, or a related field.
- At least 2 years of experience in digital marketing, preferably in the service or cleaning industry.
- Strong analytical and problem-solving skills with experience in tools like Microsoft Suites.
- Excellent communication skills and the ability to work in a dynamic environment.
- Familiarity with market trends and MOM regulations, ensuring compliance with labor laws and fair hiring practices.
