The Assistant Director of Sales will assist the Director of Sales to increase corporate extended stay client base through consistent solicitations while establishing trust and rapport with clients to generate and boost revenues. The Assistant Director of Sales services new and existing accounts to ensure repeat business. This position requires excellent communication skills, both written and verbal.
Expectations
- Support the Director of Sales in developing and implementing comprehensive sales plans and strategies to maximize revenue and market share.
- Assist in managing the day-to-day operations of the sales department, including overseeing the sales team’s activities, setting performance targets, and monitoring progress towards goals.
- Collaborate with the marketing department to develop and execute promotional campaigns, sales collateral, and advertising initiatives to drive sales and increase brand awareness.
- Conduct market research and analysis to identify emerging trends, opportunities, and competitive threats, and provide recommendations for adjusting sales strategies accordingly.
- Build and maintain strong relationships with key clients, corporate accounts, and industry partners to drive business growth and secure repeat business.
- Coordinate and participate in sales presentations, site inspections, and client meetings to showcase the hotel’s facilities, amenities, and services.
- Prepare sales reports, forecasts, and budgets, and analyse sales data to identify areas for improvement and track performance against targets.
- Provide leadership, guidance, and mentorship to the sales team, fostering a culture of accountability, teamwork, and continuous improvement.
- Stay abreast of industry developments, market trends, and competitor activities, and leverage this knowledge to inform strategic decision-making and stay ahead of the competition.
- Ensure compliance with the company policies, procedures, and standards, as well as applicable regulations and laws governing sales and hospitality operations.
- Perform a comprehensive and professional site inspection of the hotel with clients, highlighting key features and benefits of the property. Ensure that all Sales Managers conduct thorough site inspections in accordance with established standards.
- Have a strong understanding of all Mondrian Singapore Duxton sales policies and sales techniques, focusing on optimizing occupancy, Average Daily Rate (ADR), and Food & Beverage revenue.
- Initiate sales lead and ensure timely follow-up
- Support the Director of Sales in preparing necessary reports promptly
Requirements
- Diploma/Degree in Business or Hospitality management or related disciplines
- Minimum 5 years sales experience, preferably in luxury hotel or 5-star hospitality
- Strong presentation, commercial and communication skills
- Strong interpersonal skills to develop and foster beneficial relationships
- High level of passion, enthusiasm and drive for results
- High level of common sense and high skill of problem solving and decision making
- In-depth knowledge of sales principles and techniques
- Strategic and tactical thinker - ability to develop strategic sales plans, establish goals and objectives, set performance targets and deliver projects on time
- Keeps abreast of changes and assesses trends in market conditions and consumer buying behaviour to create strategies that drive business opportunities
How do I deliver this?
- Tell it like it is- Authentic, honest, you mean it, sincere, true.
- Have fun and make friends - fun, energetic, whimsical, upbeat, “wink", casual.
- I've got your back- Accountable, responsible, makes up for own promises, knows how to take ownership, follows - thru, dependable.
- Play to win - Original, cutting edge, new, "outside the box”; open to new possibilities, different.
- Right here, right now - Attentive, detail-oriented, always focused, always in the moment, precise, owns the guest.
