Account Manager (Public Relations)
10 months ago
This role will support the team leader to manage retainer and brand campaigns, including day-to-day client liaison, taking client brief, strategic pla..
This role will support the team leader to manage retainer and brand campaigns, including day-to-day client liaison, taking client brief, strategic planning, and management of the team to deliver ongoing work. Experience working on social and digital campaigns for clients in leading integrated communications agency. A good understanding on PR agency and has good relationship with media relations preferred.
Responsibilities:
Account & Project Management (40%)
- Initiate and join client meeting cross agencies partners/cross functions
- Craft formal and persuasive emails to clients and be a reliable client contact point
- Brief and collaborate with internal supporting teams to write proposal, client presentation and execution
- Oversee the quality of junior team members’ deliverables
- Meet client's deadlines and their expectations on deliverables
- Manage budget, quotation, and finance process
- Lead team to finish project report, highlighting insightful learnings
Media/Influencer Relation (30%)
- Own solid media & social media resources and relations with fashion, lifestyle and consumer
- Capable of pitching media/influencer editorial features and earn coverage
- Identify celebrities and influencers to build and maintain good relations with brand
- Media management and ability to QC media contents (including video and image)
Content Development (10%)
- Draft press release, speeches, rundown, briefing books, media & KOL brief, video footage, etc.
- Review juniors' deliverables
Research & Planning (10%)
- Develop presentations and proposals with industry know-how
- Interpret data into follow up actions
New Business Support (10%)
- Support line manager to develop new business in terms of client daily communication, pitch proposal development
Requirements:
- Deg in PR, Communications etc
- At least 4-5 years of experience in Integrated comms agency background, servicing Lifestyle, Fashion, Consumer verticals
- Possess strong presentation skills
- An efficient logical thinker who can prioritize his/her work according to client needs
- A team player and good communicator
Hybrid WFH arrangements
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