The Marketing Practice is a full-service agency for the new, integrated era of B2B. We have about 400 B2B specialists globally, helping tech leaders create more sales today and better growth long term.
Our clients are some of the world’s biggest tech brands and fast-growth challenger firms. We work with them right across the funnel to deliver the type of growth that defines careers and wins awards. Our success comes from identifying, recruiting, and developing talented people like you.
What we are looking for:
An energetic and detail-oriented client focused leader to oversee media strategy for B2B client programs. The person will lead client and campaign media strategy whilst helping shape the relationships we build with customers and media vendors. If you’re results-driven, with a passion for digital marketing, please read on as this is a great opportunity for a talented Account Director to oversee media strategy, and help shape key relationships with some of the world's leading technology clients.
What you will do:
- You would lead the strategic direction and day-to-day operations of accounts, helping to develop plans and implement campaigns.
- Build and maintain strong relationships with all key client decision makers at both a senior and operational level, ensuring we are meeting their needs and developing capabilities to drive future growth.
- Have a strong knowledge of paid media solutions relevant for B2B and as part of your role, stay abreast of emerging marketing trends and solutions.
- You can plan, execute, optimize, and report on strategic digital media campaigns with an emphasis on paid media tactics (including direct vendor/partner executions, programmatic media, content syndication, etc.)
- Be comfortable providing strategic recommendations and insights from program inception to completion for digital media channels for our B2B clients
- At least 5 years of experience in managing clients, with sound knowledge of digital planning and buying/execution/optimization
- B2B client experience is a major plus!
- Familiarity with standard media planning and buying processes as well as industry relevant tools and trends.
- Proficient understanding of paid search, programmatic, and social tactics
- General understanding of how other less digital media tactics fit into an overall strategy (i.e. OTT, OOH, Audio, etc.)
- Demonstrates agility via multi-tasking – multiple clients, programs, strategies & team members
- Proven ability to synthesize data & results, identify trends & key findings, and fuel content strategies
- An influencer that can work well with various groups and levels of the organization
- Excellent written and oral communication skills, including editing others’ work and coaching others’ presentations
- Generous holiday allowance (Plentiful PTO).
- Shutdown between Christmas and New Year.
- Parental leave - 12 Weeks of Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
- Sick leave – 15 days annual allowance.
- We aim to give back. Our charitable foundation is helping eight girls in Cambodia go to school, and we often hold charity events.
- Growth opportunities. Three of our board members – including our CEO – joined us straight from education, as did many other senior staff. The sky’s the limit for good people here.
- Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tackling our impact, and helping to reduce emissions.
As an employee of The Marketing Practice, we expect you to remain up to date with information security training and policies, and the company policies set out in your contract. For management roles, this includes ensuring members of your team undertake relevant training and adhere to company policies.
Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown some individuals are less likely to apply for jobs unless they meet every single qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
