What we are looking for:
This role will lead the solution architecture aspects of Data Analytics and Marketing Automation domain encompassing Marketing Automation and Campaign Management.
Responsibilities include:
- Work closely with business partners to define technology solutions for business requirements/capability roadmap.
- Collaborate with technology peers and leaders to define the future architecture and application roadmap.
- Create/maintain principles, practices, and standards to get there. Influence leadership and staff to constantly move towards it. Monitor the adoption and efficacy of architectural standards and practices.
- Collaborate across the technology organization in ensuring execution plans are aligned with architecture and application roadmap.
- Drive change across the Marketing Automation and Data engineering teams via personal credibility, experience. Need to demonstrate empathy, continually balancing between autocracy vs. autonomy vs. anarchy around technology choices and change.
- Create awareness and buy-in amongst various stakeholders about architecture, design pattern, framework and new way of working. Needs to be able to act as a mentor/executor when required.
- Participate in and lead cross-bank technology initiatives.
- Functional knowledge of Retail bank, Wholesale, Global Markets, Finance, Risk and Compliance oriented products & business processes
- Familiarity with Marketing Automation and Analytics solutions and technologies like Adobe Campaign
Requirements:
Education:
· Bachelors’ Degree in Computer Science or related field.
· At least 10 years’ relevant experience preferably in a Finance Institution.
Essential:
- Strong in defining end-to-end solution in real time and batch campaign management (across data sourcing, plan, design, execute, fulfil and measure)
o Data source integration and event sourcing
o Targeting and segmentation
o Campaign and offer eligibility and prioritization
o Channel integration and delivery
o Closed loop analysis and fulfilment initiation
o Request and approval process for the new campaigns/offers
- Good business domain knowledge in the Financial Services industry
- Complementing marketing automation platform with AI/ML based model integration
Key Domain/ Technical Skills:
- Adobe Campaign for batch and realtime. This should be based on hybrid solutions comprising both on-premise and cloud components
- Adobe Analytics (good to have)
- Unica Campaign, SAS Marketing Automation, Salesforce Marketing Cloud (good to have)
- Associated technologies for integration e.g. SMPP, Adobe SDK/API
- Associated technologies for customization e.g. Java, Javascript, SQL, XML, data modelling
- Data mart, ETL and reporting technologies (good to have)
