Creative Marketing & PR Executive (Full-time)
We are a fashion and lifestyle brand with a mission to provide value and inspiration to our community for an inspired, everyday living. Our creations are created from ground up with great attention to detail and quality, designed to be used and loved for a long time. We strive to grow alongside our community, putting our customers at the forefront and creating thoughtful, meaningful relationships with them. The KLARRA team is a passionate, motivated, warm and fun-loving family. We’re looking for like-minded and entrepreneurial people to join us to make an impact together. At KLARRA, we believe in supporting an individual's career and personal growth.
Our team is looking for a motivated individual with a true passion for brand storytelling and one who is looking to make an impact, a difference in our community through creative campaigns, content, initiatives and experiences.
We're looking for someone with a passion for copywriting and content creation who can craft engaging, well-articulated content with ease. You should enjoy writing, have a personable and sincere approach, and thrive in creating compelling messaging that resonates with our audience. In this role, you’ll plan and execute digital marketing campaigns across various platforms, driving reach, engagement, and conversions with our target audience. If this sounds like the perfect fit for you, we’d love to hear from you!
The Role
Content creation & Copywriting (70%)
- Copywriting for all content including products, captions, articles, linkedIn, EDMs etc accordingly to the brand tone and voice on all channels such as social media, website, linkedIn, EDM and offline stores etc
- Creating and executing creative content through photography, videography, graphic design etc, for all digital platforms
- Generating ideas, developing and executing creative, memorable and meaningful brand campaigns, initiatives and store experiences
- Planning and managing marketing, content and social calendar
Marketing & PR (30%)
- Sourcing, developing of creative merchandise for branding and events
- Preparing proposals and managing negotiations for partnerships and collaborations
- Public relations: Managing partnerships, influencers, press and customer relations
- Managing budget for campaigns and initiatives
- Monitoring, reviewing and tracking performance and effectiveness of campaigns, partnerships, initiatives and communications. Consolidating and analysing data to share during team meetings
- Identifying emerging industry trends of consumers to increase customer acquisition, engagement and for customer retention and loyalty
- Developing and managing loyalty programs and community events
- Developing overall digital marketing strategy by setting up, managing and optimising campaigns through ads in various platforms and channels
- Other ad-hoc projects required by the Creative Director
Others
- Minimum 2 years of full-time experience in a related field
- Love for the brand, has clear understanding of the brand and embodies our brand values
- An exceptional copywriting portfolio
- Fluent in English. Grammatically skilled, personable copywriter
- Creative and a good eye for creative aesthetics
- Proficient in Adobe Photoshop, Illustrator, Premiere Pro, Capcut etc
- Strong interpersonal skills, Independent, takes initiatives and has strong attention to detail
- Has a strong sense of urgency and is able to work in a fast pace environment
- Singaporeans and Permanent Residents only
Apply by sending in your resume, related documents and expected salary with the subject "Creative Marketing and PR Executive (Full Time)". Shortlisted candidates will be contacted for an interview.
