Senior Manager, Regional Creative & Brand Assurance
1 month ago
The Senior Manager, Regional Creative & Brand Assurance (CBA) plays a pivotal role in working together with the Partners, Business Unit Head, and ..
The Senior Manager, Regional Creative & Brand Assurance (CBA) plays a pivotal role in working together with the Partners, Business Unit Head, and CBA team to achieve the goals and objectives set by the Company. He/she will manage the creative strategy and direction across SEA and Greater China in his/her Business Unit, provide strong leadership support to the team, and continue to establish excellent relationships with our clients.
Main Responsibilities
Brand Assurance and Creative
- Lead and provide strategic direction the Business Unit’s CBA team across SEA and Greater China.
- Establish strong working relationships with licensee to facilitate Brand Assurance & Creative requests, issues, and needs.
- Oversee all aspects of BA & Creative jobs, and provide guidance/mentorship to team members
- Fulfill BA & Creative functions for Principals/IPs as per brand guidelines.
- Conduct research and development of branding/style guide/creative projects OR work on creative brief to design agency etc.
Brand Assurance/Licensee Management and Compliance (with regards to use of style guide & product development)
- Ensures high compliance achieve by licensees at each stage (concept, pre-prod to final).
- Ensures a timely communication flow of information from Principals to licensee and vice versa.
- Conduct BA workshops and technical assistance to licensees.
- Ensure that licensees optimize the use of each style guide/trend program.
- Work with sales and ensure that licensees optimize effort to develop/launch product per contract.
Product Development
- Possess sound knowledge of product development process, new technology, seasons, trends & colors.
- Arrange initial product development meetings with key licensees to discuss creative and innovative branding ideas/styling/applications where appropriate.
Creative Projects
- Support sales personnel with appropriate product/premium concept for pitching purpose.
- Supports licensees with product concepts or final artwork.
- Conceptualize impactful Advertising & Marketing materials to support product launch, marketing or retail promotions, store openings etc.
Others
- Manage and disseminate all creative materials.
- Materials include style guides, trend programs, other creative materials, etc.
- Maintenance & security of inventory, crosscheck controls & record keeping on dissemination of proprietary materials.
- Ensure style guide program management – communicate with licensees regarding new and/or discontinued materials.
Job Requirements
- A University Degree/Diploma, preferably design or arts.
- At least 8 years of relevant experience in licensing/advertising agency or related design field, with more than 3 years in a leadership position. Background and understanding of fashion/lifestyle categories and entertainment characters/brands preferred.
- Strong experience with graphics packages (Adobe Photoshop, Illustrator, InDesign, etc.).
- Knowledge of After Effect & 3D Program are advantages.
- Able to communicate/write fluently in English.
- Strong leadership capabilities, able to provide support and guidance to team across the region.
- Pro-active, independent, meticulous, and strong time management/organization skills.
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