Total 2 brand manager job vacancies in F&B / Tourism / Hospitality category in Health Promotion Board

The Health Promotion Board’s vision is to make Singapore a nation of healthier people. Join us to be a part of this journey if you’re passionate about creating boundary-pushing work that drives behavioural change.

Be Part of the Team. Join us if you are a dynamic and self-motivated individual with a keen interest in contributing to our work in public health.

Responsibilities
The successful candidate will manage the development and implementation of above-the-line, below-the-line, digital marketing, content and media strategies, as well as development and management of key webpages as part of integrated marketing campaigns to promote the adoption of healthy lifestyle habits amongst Singaporean parents.

• Developing a marketing comms framework and 360 integrated marketing plans including above-the-line, below-the-line and always-on presence, as well as complementing on-ground activations to educate and activate the target audience;
• Managing internal and external stakeholders to drive alignment and collaboration in formulating marketing strategies for the promotion and uptake of HPB’s health promoting programmes, anchoring the strategy formulation on data and insights, to contribute to programme KPIs;
• Managing appointed creative, media, event management agencies and other vendors to ensure timely delivery of quality and innovative campaigns for the targeted audience;
• End-to-end content development and management of Parent related HPB webpages and platforms
• Social media community management including moderation and replies to comments, organisation of social media contents, management of user generated content;
• Optimising brand recognition, user experience and awareness of marketing initiatives among target audience;
• Planning, monitoring and managing campaign budgets to ensure cost effectiveness, achievement of campaign deliverables and improvement in marketing ROI;
• Monitoring, evaluating and reporting campaign performance, providing analytical and strategic assessments, for continuous improvement;
• Performing administrative duties including procurement, budget monitoring, financial duties, business review of agencies/vendors, etc.

Requirements
The ideal candidate is a highly driven and experienced 360-marketer with a flair for creativity. He/ She should possess:

• At least a Bachelor’s degree in Marketing, Business Administration or Communications;
• Minimum 6 years of proven track record in managing and executing integrated communications, marketing, branding, and event management in a B2C environment;
• Proficient in English and a second language
• Team player with ability to multi-task and succeed in a fast-paced matrix environment;
• Able to design and create creative content proficiently
• Familiar with digital marketing and website building
• Familiar with social media community management
• Excellent communications (spoken and written) and presentation skills to present and interact confidently across the organization and with external stakeholders;
• Strong project and interpersonal management skills;

The Policy and Strategy Development Division is part of the Policy, Research and Surveillance Group in the Health Promotion Board.  The Division’s mission is formulating public health policies and strategies, as HPB progresses beyond promotional approaches to employ regulatory and policy levers to modify health behaviours.  Areas of focus include obesity control (food and physical activity), substance abuse (tobacco and alcohol), as well as emerging areas of public health concerns.

Key responsibilities include:

• Review and analyse public health findings in the area of diet and nutrition, as well as  market data from a wide range of sources, and develop evidence-based policies and strategies that address public health gaps in the general and targeted populations.
• Keep abreast of prepacked food products’ labelling and claims (health, nutrient and functional) matters locally and across major jurisdictions; and be able to identify and collate claims that will useful for spurring product innovation and serve public health goals.
• Conduct literature reviews where needed, surveys, and analysing data to gain insights into the area of claims and consumers’ perception. ,
• Consult actively with government agencies, companies and experts, to address key stake holders and their concerns, with the objective of achieving successful and sustainable policy and implementation. For e.g. Ability to independently coordinate meetings across relevant stakeholders to seek views and consensus, and provide reports and updates to management.
• Provide guidance and technical support in alignment with HPB’s nutrition policies and strategies
• Monitor and evaluate policies and strategies to assess impact and review approaches, where necessary, to collaborate with relevant stakeholders e.g. academic institutions and government agencies
• Facilitate collaborations and foster  strategic alliances, both local and international, to support policy advocacy and lead conversations on emerging public health issues.
• Address and formulate responses from queries from companies, experts and members of public
• Assist with or take charge of ad-hoc projects or tasks as may assigned from time-to-time.
   

Requirements

• Qualifications in life sciences, nutrition science,  health promotion or any other relevant disciplines.
• At least 5years of experience in developmental, planning  and secretariat roles, preferably with public policy experience.
• Strong strategic thinking and problem-solving skills to identify, define and propose policy solutions for national preventive health problems focused on diet and nutrition
• Highly proficient in using MS Excel and other analytical tools
• Strong analytical abilities to synthesize information, build strong narrative, and distil ideas and concepts into concrete plans.
• Excellent interpersonal and relationship building skills to maintain strong stakeholder partnerships.
• Excellent oral and written communication and presentation skills.
• Strong ability to work effectively in an environment that is team focused and across divisions, fluid and fast-paced.