Manager, Corporate Affairs (Public Relations and Corporate Communications)
8 months ago
About the Role
The role covers public relations (PR) and corporate communications, requiring the manager to be responsible for nurturing a strong news..
About the Role
The role covers public relations (PR) and corporate communications, requiring the manager to be responsible for nurturing a strong news media network; increasing awareness, as well as manage and influence public opinion through a variety of communication outlets to enhance brand or product awareness. This includes advising Far East Organization’s business leaders and setting up protocols for communication.
Responsibilities
- Lead the planning and implementation of PR and communications initiatives related to the corporate brand and business unit brands to enhance the company’s brand awareness and corporate image
- Set up protocols, ensure good corporate governance, and tone of voice for all assets developed for corporate communications
- Develop and execute creative, engaging and effective PR campaigns through translating brand and key messages into media concepts and compelling stories
- Leveraging a variety of media channels to maximize the company’s brand exposure through press engagement, interviews, editorials, and listings where suitable
- Build strong and positive relationships with editors and journalists of traditional media, key newspapers and publications, influencers, KOLs, and other related parties
- Develop and/or edit news releases, speeches, articles and other press and editorial collateral and materials
- Ensure crisis preparedness for the company. Support the development and implementation of crisis and issues management frameworks for the company
- Manage sensitive issues jointly with respective business groups and overseas offices to protect the reputation of the company and the employer brand
- Advise business groups on PR and communication campaign development and execution for a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
- Managing external PR and communications agencies
- Analysing and reporting results of PR campaigns & initiatives
Leadership Responsibilities
- Able to offer sound guidance to key business stakeholders and company leaders in corporate PR
- Establishes direction/ objectives for the team, trains and monitors team members’ performance.
- Cultivates and nurtures the growth and development of team members.
Requirements
- Degree in Public Relations, Mass Communications, or related fields
- Minimum 10 years’ experience in public relations and corporate communications / crisis communications.
- A solid understanding of the media landscape.
- A strong network of PR and media contacts.
- Exceptional verbal and written communication skills
- Excellent presentation, interpersonal and stakeholder management skills to engage diverse audiences with ease
- Experience in PR agency and/or real estate industry will be an added advantage
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