Total 2 accounts executive job vacancies in Legal / Public / Security category in singapore south east

YAP Global is an international public relations and communications consultancy that works with meaningful companies and organisations in the cryptocurrency, decentralised finance (DeFi) and web3 sector to build their brand through impactful storytelling.

Built by a global team of creative storytellers scattered across the globe, who meet up on occasion at French Chateaus and Roman Villas, YAP Global’s mission is to be the bridge between quality journalism and emerging web3 technologies which bring value to the world.

Our diverse portfolio of clients range from decentralised financial organisations, decentralised climate change innovators, digital asset management firms, NFT marketplaces to developer tooling platforms that will underpin the future of web3. We’ve also been media partners for some of the biggest blockchain conferences in the world, including CoinDesk’s Consensus, EthCC in France, ETHDenver and more.

Our collaborative and global team is expanding, and we are looking for an ambitious leader as a Senior Account Executive.

Key responsibilities

• Serve as day-to-day support for 5-6 clients, managing both strategy and execution
• Supporting the Account Lead to ensure KPIs are met across all clients
• Research and write press releases, op eds, case studies and blog posts
• Coming up with story angles to help meet the client KPIs
• Pitching clients’ stories to strategic media outlets and key journalists 
• Ensure that the quality of deliverables are of the highest standards while meeting client requirements
• Formulate media strategies and maintain strong relationships with clients
• Be the liaison on behalf of clients and representation of a client with the media as and when required
• Participate in new business process including research, proposal and pitch preparation

• Candidate must have the right to work in Singapore
• At least 1-2 years experience or educational background in Public Relations, Communications or Journalism
• Knowledge of the fintech, blockchain or cryptocurrency space or have genuine desire to learn about it
• Media relationships with financial, tech and mainstream press
• Have a track record of successfully pitching client stories to tier 1 & 2 media publications
• Outstanding organisational, multi-tasking and time-management skills
• Strong attention to detail: be excellent at spelling, grammar and proof-reading
• High motivation and the ability to work independently under pressure
• Strong news sense and a knack for storytelling
• Flair for creativity, strategic thinking and innovation

• Strong interpersonal skills when dealing with clients and media
• Willing to communicate with memes
• Experience with a range of communication platforms (Telegram, Slack, X (formerly Twitter) and Discord) 

• Competitive Salary - benchmarked and reviewed biannually
• Annual Holiday Allowance - 25 days, plus public holidays
• Your birthday off, to treat yourself!
• Flexible working - WFH days and flexible hours (standard hours are 9am-6pm)
• Co-working Space - we work two days from the office
• ClassPass membership - use it for gym classes or go for a massage, it's up to you!
• Private Healthcare provided by Cigna
• Social events to connect with your colleagues
• Annual company offsite (last offsite we met at a villa in Rome!) 
• Travel Opportunities - potential to attend key conferences in major global cities
• Ongoing Training & Development 
• Global Team - The opportunity to be part of a team of ambitious, like-minded, driven people from different parts of the world

PUBLIC RELATIONS STRATEGY

1. Develop, maintain and execute compelling PR strategy leveraging on unique identity for each launches with a cohesive brand storytelling in mind for image and awareness generation amongst Media and Influencers in Singapore.
2. Lead, Improvise, Localise HQ guidelines with local branding objectives for relatability and perceptive SOVs for the targeted audiences to increase awareness and communication.
3. Always ‘in-the-know’ for new trends, new experiences, and new platform mechanisms from luxury competitors.
4. Responsible to refresh, renew, sustain ideas and personalities to amplify ‘even-better’ campaign performance for key launches to improve ranking in print/ digital/ social outputs in monthly basis.
5. Work closely with regional PR, Trade, CRM team to ensure that execution of in-store experiences and OOH events can be synced to optimize on cashflow without diluting press/ influence experience.
6. Manage overall PR budget assigned and ensure right allocation to key franchise to garner strong coverage on all channels via earned and owned media (Seeding, Media buy, Exclusive opportunities, etc).

MEDIA & INFLUENCE RELATIONS

1. Engage and Maintain media and influence relationship as long-term partnership with clear conversation lead, and objectives to capitalize periodically.
2. Conduct Conceptual media pitching with stories, exclusivity of angles/ personas to secure earned output or amplify owned output.
3. Develop cohesive plans for paid engagements/ stories every semester or FY to nurture strong front of friends of Maison Guerlain for a long run.
4. Curate, coordinate, execute launches seeding to target media and KOLs strategically for earned social/ digital coverage. Facilitate loans for media shooting in timely manner with close coordination with other marketing function ie. Retail team.

EVENT PLANNING AND MANAGEMENT

1. Craft, plan and coordinate PR events for key launches based on HQ guidelines and maintain a strong brand image and storytelling of key launches.
2. Source, manage and secure unique or conceptual venues alongside with catering, décor, AV requirements, experience set-up, compliance for PR events with external third parties.
3. Manage, secure and track RSVP lists for attendees on organic and paid attendees to amplify event deliverables and coverages from all facets (Media, Celebrity and Influence).
4. Be on-ground, troubleshoot and resolve any event-day challenges from VM Set-Up to other topics relating to making a success of the event (Best Practice level of execution is expected).

PRESS RELEASES AND COMMUNICATIONS

1. Develop and disseminate compelling communication to media and influences with engaging, accurate, timely, localised press releases and time-to-time tactical communications for pitching.
2. Pitch and leverage to highest earned value of outputs for exclusive HQ/ Ambassador assets or synchronisation from other countries’ of Maison Guerlain engagements.
3. Ensure messaging and language consistency across all communication channels or press materials.

MEDIA COVERAGE MONITORING & REPORTS

1. Monthly reports including clippings from seeding or paid engagements, post-event reports, competitor’s reports, case studies (specific brands upon request for in-depth study internally).
2. Monthly sync-up reports on key launches to regional team (upon request on key launches only).
3. Be on top of all LVMH Beauty monitoring system such as. DMR, Lefty for macro, micro, nano monitoring in print/ digital/ social.