Total 2 job vacancies by Rhtlaw Asia Llp

Strategic Planning:

· Work closely with fee-earners to understand their business objectives and formulate effective business development strategies to overseeing the execution of the plans

· Contribute to the development of ongoing maintenance of an action oriented business development plan for the relevant practice areas and industry groups

· Manage the BD budget of the assigned groups

Client Relationship Management, Target Relationships and Leads Generation:

· Maintain client and target relationship plans for relevant practice areas and firm wide industry groups

· Drive / catalyse fee earner targeting, contacting and follow up (against targeting plans)

· Identifies and follows through on leads from thought leadership events and initiatives

· Provides support on client care initiatives

· Liaises with trade associations with which the organization can partner to promote thought leadership initiatives, for leads generation purposes

Bids and Proposals Management:

· Work on Bids and Proposals to support and advise on best practice

· Management of Bids and Proposals from end to end

· Work with global offices to produce Bids and Proposals materials

Skills:

· Identify Associate development needs in relation to business development and marketing

· Provide coaching/training to support the development of the Associates’ business development skills

Develop a Knowledge of the Markets and Industries:

· Use sector market research, trade press and fees/client analysis to assist in planning and identifying issues to be exploited for marketing purposes

· Produce supporting market and client information

· Undertake competitor analysis

· Demonstrates understanding and/or steep learning curve of the nature of industries and practice areas of the firm

Marketing Management, Thought Leadership Support and Digital Marketing:

· Initiates ideation of thought leadership initiatives with event owners and thought leaders based on industry, legal and regulatory trends

· In support of the marketing plan, drive activities such as thought leadership campaigns, PR, sponsorships, knowledge based marketing, website content, hospitality and seminars in order to generate enquiries, build profile and develop client relationships

· Coordinate role and activities with other Business Groups/jurisdictions and draw upon specialist skills of the central marketing team

· Initiate internal communications in order to increase referrals from, and to, other parts of the firm

· Proposes business development and marketing vehiclse, in collaboration with marketing colleagues, to execute and promote thought leadership content

· Initiates collaboration with events services provider to execute events, which are sources of leads generation funnels

· Conceptualizes and edits videos to convey thought leadership content, whether singly, or in collaboration with marketing colleagues

Behavioural Competencies

· Excellent Interpersonal skills

· Positive Attitude

· Takes Responsibility and ability to work with minimal supervision

· Good People Management skills

· Have a high emotional intellect to manage within the firm and external vendors

Role Specific Competencies/ Skills

· Excellent written and verbal communication skills in English (second language is a plus)

· Good presentation skills

· Strong Microsoft office skills – Word, Excel, Powerpoint

· CRM (InterAction) skills is preferred

· Digital marketing and video editing knowhow is preferred

Work Experience

At least 2 to 4 years of working experience in a business development, marketing or communications role, preferably in a professional services or financial services firm

JOB SUMMARY:

The Business Development and Marketing Senior Manager will play a critical role in supporting the firm’s business development and marketing (BDM) initiatives and driving revenue growth.

This role involves leading the BDM team in multiple, simultaneous projects, and be comfortable interacting with stakeholders and staff at all levels and across departments.

JOB FUNCTIONS:

Business development

· Proactively work with lawyers and management to identify and articulate the firm’s practice group and individual business development goals; design and implement tactical plans to achieve these goals working closely with partners and other professional services departments as well as BDM across the region and globally

· Align resources to improve collaboration, cross-selling between practice groups and hold them accountable to their business development commitments

· Strengthen relationship with APG member firms to develop collaboration opportunities

· Develop proposal process for new business opportunities, including materials for pitch meetings and responses to RFPs; monitor and track all new business proposals and outcomes

· Conduct company and market research and prepare competitive intelligence reports at client, practice and industry levels; provide market trends and competitive threats

· Identify opportunities to generate new business leads or enhance existing services in order to attract high-value work; track these efforts and prepare ongoing reports

· Support practice group development and communications through regular practice group meetings

· Play a key role in building and maintaining the firm’s credential database for use in proposals, marketing materials and awards submissions, for the purpose of building the firm’s credibility

· Develop and track the firm’s BDM budget

· Provide training and coaching in business development skills, at both the individual and practice levels

· Constantly review and improve BD SOP to improve efficiency and effectiveness of this unit; ensure well-coordinated and smooth collaboration with other departments

· Management and professional development of BDM and CRM teams to maximise potential and growth in their roles

Marketing and communications

· Working with the firm’s marketing committee and website designers/developers to redesign and maintain a dynamic law firm website with current practice area descriptions, attorney profiles, and related news items

· Managing the firm’s presence on LinkedIn, Twitter, Facebook, and other social media channels, including content creation for the same

· Creating and maintaining a cohesive branding strategy across all print, electronic, and other law firm materials

· Reviewing and managing the legal rankings submissions process on the individual, practice group and firm levels

· Play a key role in building and maintaining the firm’s credential database for the purpose of building the firm’s credibility

· Monitoring major media outlets and industry publications for law firm and individual attorney mentions, as well as conducting competitive intelligence

· Monitoring industry organizations for upcoming events, and identifying potential speaking and sponsorship opportunities

· Working with the individual attorneys to create and implement thought leadership plans, which may include cross-marketing efforts, creating and maintaining mailing lists, and distributing client alerts and other communications

· Planning and executing all manner of client or partner events, including site selection, vendor selection, advertising, and management of all logistical details

· Champion the development of client pitches, proposals and capability statements, while seeking new synergies within the practices across the region and globally

CRM

· Develop best practices and guides for CRM system

· Devise SOP for each marketing initiative such as client comms, client relationship study and intel

· Ensure proper integration with the firm’s financial and other technology systems

· Build and maintain a functional and dependable database; include data cleansing campaigns

· Provide training to staff on usage and application of the CRM system

· Gather user experience in order to improve user experience; translate problems into solutions

· Gate keeper of firm’s mailing list for internal and external communications