Total 2 Senior Executive customer service manager job vacancies in Manufacturing / Production category in Singapore

Working Location: Near Jalan Besar

Responsibilities:

-Conduct market research to understand trends, customer needs, and competitor offerings within food service channels

-Develop buyer personas to align marketing strategies with customer profiles in the food service industry

-Craft compelling product positioning and messaging tailored to chefs and procurement officers

-Develop marketing materials (e.g., brochures, presentations, and digital content) that highlight the unique benefits of our products

-Plan and execute go-to-market strategies for new product launches, product line expansions and events

-Collaborate with the business development team to ensure seamless product introductions and adoption within food service channels

-Develop sales tools, training materials, and presentations to support the business development team

-Conduct training sessions to ensure the business development team can effectively communicate product value propositions

-Plan and manage marketing campaigns to increase product awareness and generate demand in the food service sector

-Create digital and offline content that resonates with chefs, restaurateurs, and catering professionals

-Monitor and analyse the effectiveness of marketing campaigns and product performance.

-Provide data-driven insights and recommendations for optimising marketing efforts

-Work closely with the business development and management teams to align on product strategies and customer needs

-Engage with customers and industry partners to gather feedback and identify partnership opportunities.

Requirements:

-Minimum Diploma or Degree in Marketing, Business, Communications, or a related field.

-Minimum 2-4 years in product marketing, preferably in food service, FMCG, or related industries.

-Strong understanding of food service industry

- Excellent communication, presentation, and copywriting skills

- Proficiency in digital marketing tools and CRM platforms

- Ability to analyse market data and derive actionable insights

- Project management skills with attention to detail and timelines

- Collaborative mindset with the ability to work cross-functionally

About KPay

KPay Merchant Service Limited (KPay) is a fintech company committed to unleashing the growth potential of businesses of all sizes, with simple and smart technology. Serving over 37,000 merchants in Hong Kong, Singapore and Japan, KPay aspires to be the business platform of choice for merchants across the Asia Pacific. The comprehensive solutions of KPay cover customer-led payment, financial management, operational and digital transformation.

The all-rounded KPay payment solution is simple, seamless, smart and secure. With our one-stop pay-in and pay-out platform, KPay facilitates the financial management with digitalised flow and automated functions. The capital flow is now without friction and border. Unleash the business potential further with KConnect, the merchant operations management platform for seamless system integration. It comes with 90+ operational systems and tools for every industry and dedicated digital transformation consultants offering business advice.

Responsibilities:

• Market Research & Positioning: Conduct market research and competitor analysis to define our product’s value proposition, positioning, and key differentiators.
• Messaging & Content Creation: Develop compelling marketing materials (blogs, videos, social posts, one-pagers, etc.) to educate audiences and communicate product features, benefits, and unique selling points.
• Performance Tracking & Optimisation: Monitor the effectiveness of product marketing campaigns, using insights to refine strategies and enhance GTM efforts.
• Cross-Functional Collaboration: Work closely with product, business development, customer success, brand, and design teams to align messaging and support go-to-market strategies.

Requirements:

• 2 years of product marketing experience in B2B SaaS / Payment / Fintech / POS System, with a deep understanding of the SME market.
• Skilled in articulating product value propositions and simplifying complex technical concepts for diverse audiences.
• Proven success in creating impactful marketing materials that drive engagement and conversions.
• Excellent communication skills, both written and verbal.
• Self-motivated, with a strong sense of ownership and the ability to collaborate effectively across teams.