We are a Private Education Institution (PEI) and WSQ learning provider with EduTrust certification, committed to delivering high-quality education and training programs. We specialize in diploma, advanced diploma, and short courses, including WSQ-accredited programs.
Job Summary:
The General Manager shall be responsible for the overall leadership, strategy, and operational management of the company. This role oversees business development, sales, marketing, compliance, and daily operations to ensure the institution meets its goals, maintains EduTrust standards, and achieves sustainable growth.
Key Responsibilities:
- Strategic Leadership:
- Develop and implement strategic plans to drive growth, profitability, and operational excellence.
- Monitor industry trends and identify new opportunities for business expansion.
- Sales and Marketing:
- Lead sales strategies to meet revenue targets and expand market share locally and internationally.
- Oversee marketing efforts, including SEO, SEM, social media, and other digital campaigns.
- Develop partnerships with corporate clients, institutions, and industry stakeholders to boost enrollments.
- Operational Management:
- Manage day-to-day operations, ensuring smooth functioning of departments including admissions, curriculum delivery, and student services.
- Develop and refine operational policies, procedures, and processes to maintain efficiency and compliance.
- Regulatory Compliance:
- Ensure adherence to EduTrust requirements, WSQ standards, and other regulatory frameworks.
- Maintain records and documentation to facilitate audits and inspections.
- Financial Management:
- Oversee budgeting, forecasting, and financial performance monitoring.
- Optimize cost management while ensuring high-quality service delivery.
- Human Resource Management:
- Lead recruitment, training, and performance evaluations of staff.
- Foster a positive work environment that aligns with the company culture.
- Program Development and Enhancement:
- Collaborate with academic and training teams to ensure curriculum relevance and quality.
- Introduce new programs based on market demand and emerging trends.
- Stakeholder Management:
- Build and maintain relationships with regulatory bodies, clients, and partners.
- Represent the institution at events, conferences, and networking sessions.
Key Requirements:
- Education: Bachelor's degree in Business Administration, Education Management, or a related field. MBA preferred.
- Experience: At least 8-10 years of management experience, preferably in a PEI or training institution.
- Regulatory Knowledge: Familiarity with CPE, EduTrust, WSQ, and other regulatory standards.
- Leadership Skills: Proven ability to lead and motivate teams to achieve business goals.
- Sales and Marketing Acumen: Strong track record in driving sales growth and managing marketing campaigns.
- Financial Proficiency: Experience in budgeting, forecasting, and financial management.
- Interpersonal Skills: Excellent communication and relationship-building skills.
Reporting Structure:
Reports directly to the Board of Directors.
