Social Media and Digital Marketing Specialist
6 days ago
We are seeking a versatile and creative Social Media and Digital Marketing Specialist to join our dynamic team. The ideal candidate will possess a uni..
We are seeking a versatile and creative Social Media and Digital Marketing Specialist to join our dynamic team. The ideal candidate will possess a unique blend of expertise in social media strategy, SEO, SMA (Social Media Advertising), and WordPress website management. This role involves driving engagement, optimizing digital assets, and creating impactful campaigns to achieve business goals.
Key Responsibilities
- Social Media Management: Develop and execute a comprehensive social media strategy tailored to Instagram, Facebook, LinkedIn, Twitter, TikTok, and YouTube.
Create, schedule, and monitor posts to foster community growth while engaging with the audience.
- SEO Optimization: Optimize social media profiles and website content for search engines to improve organic traffic.
Conduct keyword research and implement SEO best practices in blogs, landing pages, captions, and multimedia content.
- SMA Campaigns: Plan, execute, and manage paid social media advertising campaigns, including ad creation, audience targeting, and performance tracking.
Continuously optimize ads using A/B testing and other data-driven strategies.
- WordPress Website Management: Manage and update the WordPress website, ensuring content is current, visually appealing, and aligned with branding.
Implement on-page SEO techniques, optimize website speed, and troubleshoot basic technical issues.
Collaborate with the development team for more advanced website improvements.
- Content Creation and Strategy: Collaborate with designers and writers to produce engaging visuals, blog posts, videos, and interactive content.
Develop a content calendar aligned with marketing objectives and seasonal trends.
- Analytics and Reporting: Monitor and report performance metrics from social media, ad campaigns, and the website using tools like Google Analytics, Meta Insights, and SEO plugins (e.g., Yoast).
Provide actionable insights to enhance strategies and improve ROI.
- Community Engagement: Actively engage with followers by responding to comments, DMs, and reviews.
Build relationships with influencers and collaborators to amplify reach and engagement.
- Influencer and Partnership Marketing: Identify and work with influencers, bloggers, and affiliate marketers to drive awareness and sales.
Manage collaborations and ensure timely delivery of campaigns.
- Website Optimization and Content Updates: Regularly update WordPress blogs, landing pages, and CTAs.
Ensure the website is mobile-friendly, optimized for user experience, and SEO-compliant.
- Team Service: Assist the team with inquiries about our services via WhatsApp and the online booking system.
What We Offer:
- Competitive salary and comprehensive benefits
- Performance Bonuses
- Opportunities for learning and professional development
- A collaborative and innovative work culture
- Flexible work environment
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