Total 6 job vacancies by H&M Group

As the Brand & Media Analyst, you are responsible for analysing consumer and media data, market trends, brand performance and competitive landscape to provide actionable insights. Your role involves utilizing various data sources to understand consumer and customer preferences, identify market opportunities, and evaluate the effectiveness of brand and media strategies. You enjoy working on a strategic level as well as hands-on with data and visualization to perform your analyses and reporting. You also possess the skills to turn data into action.

You will also collaborate with cross-functional  team to leverage data to drive strategy. You will support in optimizing media investments to enhance brand perception, customer relationships, and drive business growth.

Key responsibilities

• You are responsible in conducting in-depth analysis of consumer behavior, utilizing market research data, surveys, and customer feedback and competitive analysis to identify market trends, emerging opportunities, and potential threats.
• Evaluate the perception of the brand in the market and among target audiences, identifying strengths and weaknesses of the brand image and recommend strategies to enhance brand equity.
• Drive media analysis consisting of measuring media performance across various channels, evaluating competitors’ media strategies and presence, monitoring and analyzing media metrics, engagement, and sentiment, while assessing the impact of media performance on overall brand perception.
• Collaborate with relevant teams to develop effective marketing strategies and optimized media plans, interpreting and analyzing data from various sources to draw meaningful conclusions and actionable recommendations.

As the Regional PR Assistant Manager, you are responsible for press communication and activations to drive brand awareness, traffic, as well as building media relationships. ​ In this role, you adapt global brand initiatives for regional markets to secure press coverage, media engagement, while growing the brand community across all digital and physical channels.​

What you will do:

• Lead PR agencies in the relevant markets to ensure that opportunities are maximized and manage the media enquiries
• Work with Regional PR Manager, develop and implement localized communication/PR/media relations strategy for the markets
• Establish workflow and asset co-ordination to provide the local PR agencies with all relevant brand info and strategic updates such as PR plans, press releases, imagery, samples, seeding plans, and suchlike
• Work with affiliate Marketing Team to support with the influencer strategy and seeding across the defined markets
• Manage sample movement regionally and be the point of contact for regional PR teams, agencies, and Showroom teams
• Collaborate with local teams to identify suitable celebrities and KOLs for each campaign to meet brand objective and business goal
• Support the local teams and agencies to implement press gifting and seeding strategies
• Monitor and track results against KPIs and produce weekly, monthly and quarterly reports for relevant projects

As the PR Coordinator, you actively support in all day to day regional PR activities to drive brand awareness in line with the Global and Regional objectives.

What you will do:

• Liaise with PR agencies in coordinating new and current season samples and provide the relevant information for press in APAC markets
• Collaborating with COS store teams to manage the flow of loaned samples in the APAC markets
• Support PR events, assisting in coordinate with store and external events across the region, including logistic planning 
• Implementing the VIPs list in all markets and coordinate the allocation of VIP cards with agencies
• Coordinating the samples for upcoming media shoots / loans by liaising with stylist and media 
• Monitor results against KPIs and produce weekly, monthly and quarterly replots for relevant projects, highlighting the successes and learnings
• Conduct research on fashion influencers, editors, stylist and journalists to provide most up to date movements in fashion industry

As the Paid Media Lead, you are responsible for developing and implementing the strategy for paid media channels, in close collaboration with the global and regional Strategy & Planning team. Your role involves creating a data-driven paid media strategy with your media agency to maximize marketing budget and regional growth, driven by global guidelines. You will work closely with Customer Activation & Marketing teams to ensure successful campaign implementation, optimization, and performance measurement across various paid media channels.

You have strong brand- and customer-focus with proven ability to set goals, drive results and take strategy into action. You are analytical, strategic, and are well-skilled in how to take insights into action, with a passion and understanding of media, brand and customer. You have a strong media background and competence, and are able to connect the dots from brand through to performance, to build and develop plans through the full customer journey. You enjoy working both on a strategic level as well as hands-on with day-to-day operations.

Key responsibilities

• You develop a comprehensive paid media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of paid media initiatives.
• Create and drive detailed media plans, including targeting strategies, budget breakdowns, and timeline for campaign implementation.
• Collaborate with marketing and controlling teams to allocate the paid media budget effectively across different campaigns and channels based on performance and expected return on investment (ROI).
• Prepare regular performance reports and analysis, providing key insights to stakeholders and presenting actionable recommendations for campaign improvements.
• Gather and collect creative feedback to ensure strong creative material, in collaboration with the Insight & Analytics team.

As the Owned Media Lead, you are responsible for developing and implementing the strategy for owned media channels, in close collaboration with the global and regional Strategy & Planning team. Your role involves overseeing owned media planning, content analysis and development, and distribution to drive engagement, brand awareness, and customer loyalty. You will collaborate with cross-functional teams to ensure that owned media channels are effectively utilized to achieve marketing and business objectives.

You are analytical and insight-driven, and have strong interest in customer data, customer behaviour and how that impacts brand value and future business value. You are driven by turning insights into actions and plans, presenting your findings and recommendations in a clear way to stakeholders across functions. You work hands-on with planning and tactics, taking this out into daily operations.

Key responsibilities

• You develop a comprehensive owned media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of owned media initiatives.
• Collaborate with content creation teams within the region and globally to develop a content calendar and plan that aligns with brand messaging and resonates with the target audience across owned media channels.
• Utilize customer insights and data analytics to segment the target audience for owned media channels and tailor content to meet their preferences and needs, in collaboration with CRM & Loyalty team.
• Oversee the management and optimization of owned media channels together with Digital to ensure a holistic plan across all digital touchpoints, e.g. app, site, social, email and push, ensuring that the plan is synced with the overall holistic planning.
• You closely collaborate with the content operations team to secure the right content in the right place at the right time for the customer and provide a feedback loop to the insights unit and global content teams.

As the PR & Communication Manager, you contribute to added customer value, a strong brand and increased fashion perception by managing and leading the PR & Communications team in accordance with H&M values, standards & policies. Working towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work, you are responsible for implementing global strategies while ensuring a strong strategic foundation for the Region’s PR & Communications activities. Being an exceptional leader, you collaborate closely with the other teams in Customer Activation to be able to find synergies and maximize the effect of our earned communication.

You have a strong brand building focus and are insight and data driven, with proven ability to drive results and work towards goals. With your passion for PR & Communications, you are an excellent relationship builder, and you find innovative ways to engage our customers and stakeholders, empowering strong collaboration between channels & teams to become more customer focused. You manage your teams through an insight driven approach, customer and brand focused mindset, bringing others onboard through an inspiring, clear, inclusive, ambitious and pragmatic approach.

Key responsibilities

• You are responsible in supporting the team on executing the regional communication plan based on insights from each individual market and with H&M’s customer and brand in focus, setting goals, priorities and strategies to meet the global and regional overall objectives, ensuring relevance and effective brand building in the short and long term.
• Build, strengthen and protect the H&M brand with trustworthy communication, focusing on proactive Media Relation activities and reactive Crisis Management when needed.
• Drive global strategies with regional adaptations to ensure relevance and effective brand building to elevate the brand whilst optimizing results.
• You are responsible for leading complex projects ranging from region to sales market level, supporting teams in a cross collaboration, keeping a balanced workload, consistently improving processes and delivering on brand excellence.
• Securing a strong regional internal communication plan that can work effectively on sales market level with few adaptations.