Specialist / Senior Executive / Executive (Corporate Communication and Public Relations)
Full-time
Senior Executive
3 weeks ago
Be the Brand custodian of PSB Academy and its partners / joint ventures locally and regionally.
Lead the execution of local and regional communic..
- Be the Brand custodian of PSB Academy and its partners / joint ventures locally and regionally.
- Lead the execution of local and regional communications strategies and Public Relations efforts to grow media share of voice in both traditional and new media.
- Build and manage media relationships with key news media as relevant influencers/KOLs.
- Work with and manage relationships with Public Relations agency and other vendors/partners to ensure positive outcomes aligned to communications objectives.
- Review all communications (visuals and copies) to ensure content compliance and accuracy.
- Own and update Brand Guide and ensure compliance to all marketing initiatives.
- Develop and execute corporate communications to both internal and external stakeholders.
- Co-manage social media content and content calendar, including coordination with other key stakeholders of social media assets.
- Stay up to date with the latest Public Relations and social media best practices and technologies.
- Manage social listening, provide timely response and course of action where necessary.
- Assist in maintaining and updating contents on Website and other owned assets where applicable/appropriate.
- Update and implement work processes and policies in Marketing and Corporate Communications.
- Perform other ad-hoc duties within Marketing such as support for events.
Others
- Any other ad-hoc duties as required by the company from time to time
Requirements
- Degree in Marketing, Public Relations and Journalism or relevant field
- At least 5 years of related Brand, Communications, Public Relations, Social Media and Content Management experience
- Creative thinking and curiosity to push new angles
- Excellent written & verbal communication skills
- Fluent in English
- Strong knowledge in Microsoft applications, especially Excel.
- Basic knowledge in design tools such as Photoshop and AI is advantageous.
- Experience with tools such HubSpot and any social listening tools is advantageous.
- Able to multitask with good time and projectmanagement skills.
- Good analytical and problem-solving skills.
- Great interpersonal and communication skills.
- Team player who can work independently.
- Experience in the Education/Service industry or Public Relations/Digital Agency is preferred.
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